Dr. Sawsan is the Assistant Rector for Academic Affairs at the Arab Open University in Kuwait. She specializes in entrepreneurship, innovation, and digital transformation. Her research focuses on how entrepreneurs utilize technology to scale their businesses, formalize operations, and expand into new markets. She also studies smart city management, exploring how technology and innovation can create sustainable and thriving urban environments. Her work bridges theory and practice, offering valuable knowledge for entrepreneurs, policymakers, and business leaders.