UNDER REVIEW
Shakhzod Akhmedov, Molan Kim*, and Myoung-Jin Chae "When AI Wears a Face: How AI Appearance Shapes Intentionality Attributions in Service Success and Failure" Journal of Retailing and Consumer Services, 2nd Round Review
Myoung-Jin Chae and Molan Kim* "When Technology Meets Romance: Hedonic Consumption, Context, and Individual Differences in Evaluations of Lab-Created Diamonds" International Journal of Advertising, 1st Round Review
PUBLICATIONS
Myoung-Jin Chae and Molan Kim* (2026). "Too Human to Trust? How AI Human-likeness and Context Orientation Shape Consumer Preferences in Premium High-tech Markets," Journal of Retailing and Consumer Services 88, 104513. (SSCI, Level1)
Molan Kim and Myoung-Jin Chae (2026), “How Emerging Digital Technologies Shape OTT Engagement: The Roles of Short-Form Media, Generative AI, and Consumer Innovativeness,” Korean Corporation Management Review, 33(2), 25-55. (KCI)
Molan Kim (2023), "Editorial: Introducing a Special Issue on Sustainability, Ethics, and ESG Marketing for the New Decade," Asia Marketing Journal, 24(4). (ESCI)
Molan Kim, Seung Min Lee, Sanghak Choi, and Sang Yong Kim (2021), “Impact of Visual Information on Online Consumer Review Behavior: Evidence from a Hotel Booking Website,” Journal of Retailing and Consumer Services, 60, 102494. (SSCI, Level1)
Scott A. Thompson, Molan Kim*, James Loveland, Russell Lacey, and Iana Castro (2017), “Consumer Communities Do Well, But Will They Do Good? A Study of Participation in Distributed Computing Projects” Journal of Interactive Marketing, 37, 32–43. (SSCI, Level1)
Scott A. Thompson, Molan Kim*, and Keith Smith (2016), “Community Participation and Consumer to Consumer Helping: Does Participation in Third-Party Hosted Communities Reduce the Likelihood to Help?” Journal of Marketing Research, 53(2), 280-295. (SSCI, FT50)
Molan Kim, Jeong Eun Park, Alan J. Dubinsky and Seoil Chaiy (2012), “Frequency of CRM Implementation Activities: A Customer-Centric View,” Journal of Services Marketing, 26(2), 83–93. (SSCI)
BOOK CHAPTERS
Molan Kim (2022), “Ch9. Marketing Communication and Promotion,” in Principles of Marketing ABC (AI, Big Data, Customer Value), ed., Sang Yong Kim, Hakjisa
Molan Kim and Seoil Chaiy (2017), “Ch4. Big Data and Digital Marketing,” in Preparing for the Future of Marketing, ed., Juyoung Kim, B&M Books.
Molan Kim and Scott A. Thompson (2015), “Ch13. Customer-to-Customer Relationship Management (CCRM): How Marketers Can Successfully Engage Consumers Online,” in Strong Brands, Strong Relationships, eds., Susan Fournier, Michael Breazeale and Jill Avery, Routledge Publication.