CONFERENCE PRESENTATIONS& PROCEEDINGS
Molan Kim and Myoung-Jin Chae (2026), “Engineering Beauty, Losing Warmth: Consumer Perceptions of Lab-Created Luxury Goods,” 2026 AMA Summer Academic Conference, Denver, CO.
Molan Kim and Myoung-Jin Chae (2026), “When AI Has a Face: The Interplay of Gender Stereotypes and Emotional Expression in Consumer Responses,” 2026 AMA Winter Academic Conference, Madrid, Spain.
Myoung-Jin Chae and Molan Kim (2025), Designing Human-Like AI Assistants: Cultural Moderation of Consumer Perceptions and Behavior,” 2025 AMA Summer Academic Conference, Chicago, IL.
Shakhzod Akhmedov and Molan Kim (2024), “Attractive Chatbot, Preference of People in Chatbot Appearance,” 2024 AMA Summer Academic Conference, Boston, MA.
Molan Kim (2024), “Artificial Intelligence (AI) in the Digital Age, Preparing for Business Transformation and Policy Implications,” Korean Academic Society of Business Administration Interdisciplinary Conference, Seoul, Korea
Molan Kim (2024), “Generative AI Technologies and Platforms Transforming Business: Current Issues and Policy Responses,” Korea Law & Economics Association Symposium, Seoul, Korea
Molan Kim (2024), “Gen AI, Preparing for Platform Business Transformation and Future Strategy,” Korea Association for Telecommunications Polices Conference, Seoul, Korea
Molan Kim (2023), “Data-Driven Consumer Studies: Using Big Data and Panel Data,” Korea Media Management Association Conference, Seoul, Korea
Minkyu Kim, Moaln Kim, and Dong-Jun (DJ) Min (2022), “Keep it Short and Simple…Maybe not when Communicating Your Company’s Sustainability Initiatives,” 2022 International Conference of Asian Marketing Associations, Jeju, Korea
Azel Shokparova, Molan Kim, and Yeolib Kim (2022), “The Effect of the Video Ad Content and Creator Type on Consumer Engagement: Evidence from Youtube and Tiktok,” 2022 AMA Summer Educators Conference Proceedings, Chicago, IL.
Molan Kim, Seung Min Lee, Sanghak Choi, and Sang Yong Kim (2020), “Is Visual Information Always Better on Consumer Response at Online Consumer Platform?,” International Conference of Asian Marketing Associations, Virtual Conference
Seung Min Lee, Molan Kim, Sanghak Choi (2020), “Oh, Weren’t You Happy Alone There? It Was Perfect for Us!: The Examination on Quantitative and Qualitative Customer Reviews in Online Consumer Platforms,” Global Marketing Conference, Seoul, Korea
Molan Kim (2018), “Social Media Marketing Technology and Strategies,” Korea Association for Telecommunications Polices, Joint Symposium, Seoul, Korea
Minkyu Kim and Molan Kim (2017), “Better than Nothing? The Unexpected Impact of CSR Information Clarity on Consumers’ Perceived Sincerity in CSR Activities,” 2017 AMA Summer Educators Conference Proceedings, San Francisco, CA.
Molan Kim, (2016), Korean Marketing Association, Best Presenter Award
Molan Kim and Scott A. Thompson, (2014), “Customer-to-Customer Relationship Management (CCRM): CCRM Strategies and Their Outcomes,” 2014 AMA Winter Educators Conference Proceedings, Orlando, FL.
Molan Kim and Scott A. Thompson, (2013), “Helping Firms to Do Good While Doing Well: Community Participation as Driver of Direct Consumer Participation in CSR Sponsored Causes,” 2013 Consumer-Brand Relationships Conference, Boston, MA.
Scott A. Thompson and Molan Kim (2012), “Firms are Doing Well, But Who is Doing Good? Customer Participation in CSR Sponsored Causes,” 2012 AMA Winter Educators Conference Proceedings, St. Petersburg, FL.
Scott A. Thompson and Molan Kim (2011), “Community Participation and Consumer-to-Consumer Helping: Intended and Unintended Consequences,” 2011 AMA Winter Educators Conference Proceedings, Austin, TX.
Molan Kim, Jeong Eun Park and Seoil Chaiy (2009), “The Effects of Customer’s Attitude toward Various CRM Implementations on CRM Performance: A Customer Centric View of CRM,” 2009 AMA Summer Educators Conference Proceedings, Chicago, IL.
LECTURES
UNIST (Ulsan National Institute of Science and Technology, Ulsan, Korea)
Graduate Level
Digital Marketing
Customer Analytics
Marketing Strategy
Undergraduate Level
Digital Marketing
Marketing Management
Business Statistics
SUNY (State University of New York, NP, NY, USA)
Graduate Level
Marketing Management
International Marketing
Undergraduate Level
Principles of Marketing
International Marketing