Molan Kim, Ph.D.
Associate Professor of Marketing
School of Business Administration
Graduate School of Technology and Innovation Management
Ulsan National Institute of Science and Technology UNIST, Ulsan, Republic of Korea, 44919
Office: (052) 217–3163
Email: mkim@unist.ac.kr
ACADEMIC EXPERIENCE
UNIST (Ulsan National Institute of Science and Technology), Ulsan, Korea
Associate Professor of Marketing, present
Assistant Professor of Marketing
State University of New York, School of Business, NP, NY, U.S.A.
Assistant Professor of Marketing
EDUCATION
University of Georgia, Terry College of Business, GA, U.S.A.
Ph.D., Marketing
Korea University, Seoul, Korea
M.S., Marketing
Korea University, Seoul, Korea
B.B.A., Business Administration
PUBLICATIONS
Molan Kim, Seung Min Lee, Sanghak Choi, and Sang Yong Kim (2021), “Impact of Visual Information on Online Consumer Review Behavior: Evidence from a Hotel Booking Website,” Journal of Retailing and Consumer Services, 60, 102494.
Scott A. Thompson, Molan Kim, James Loveland, Russell Lacey, and Iana Castro (2017), “Consumer Communities Do Well, But Will They Do Good? A Study of Participation in Distributed Computing Projects” Journal of Interactive Marketing, 37, 32–43.
Scott A. Thompson, Molan Kim, and Keith Smith (2016), “Community Participation and Consumer to Consumer Helping: Does Participation in Third-Party Hosted Communities Reduce the Likelihood to Help?” Journal of Marketing Research, 53(2), 280-295.
Molan Kim, Jeong Eun Park, Alan J. Dubinsky and Seoil Chaiy (2012), “Frequency of CRM Implementation Activities: A Customer-Centric View,” Journal of Services Marketing, 26(2), 83–93.
BOOK CHAPTERS
Molan Kim and Seoil Chaiy (2017), “Ch4. Big Data and Digital Marketing,” in Preparing for the Future of Marketing, ed., Juyoung Kim, B&M Books.
Molan Kim and Scott A. Thompson (2015), “Ch13. Customer-to-Customer Relationship Management (CCRM): How Marketers Can Successfully Engage Consumers Online,” in Strong Brands, Strong Relationships, eds., Susan Fournier, Michael Breazeale and Jill Avery, Routledge Publication.
CONFERENCE PRESENTATIONS& PROCEEDINGS
Molan Kim (2018), “Social Media Marketing Technology and Strategies,” Korea Association for Telecommunications Polices, Joint Symposium, Seoul, Korea
Minkyu Kim and Molan Kim (2017), “Better than Nothing? The Unexpected Impact of CSR Information Clarity on Consumers’ Perceived Sincerity in CSR Activities,” 2017 AMA Summer Educators Conference Proceedings, San Francisco, CA.
Molan Kim, (2016), Korean Marketing Association, Best Presenter Award
Molan Kim and Scott A. Thompson, (2014), “Customer-to-Customer Relationship Management (CCRM): CCRM Strategies and Their Outcomes,” 2014 AMA Winter Educators Conference Proceedings, Orlando, FL.
Molan Kim and Scott A. Thompson, (2013), “Helping Firms to Do Good While Doing Well: Community Participation as Driver of Direct Consumer Participation in CSR Sponsored Causes,” 2013 Consumer-Brand Relationships Conference, Boston, MA.
Scott A. Thompson and Molan Kim (2012), “Firms are Doing Well, But Who is Doing Good? Customer Participation in CSR Sponsored Causes,” 2012 AMA Winter Educators Conference Proceedings, St. Petersburg, FL.
Scott A. Thompson and Molan Kim (2011), “Community Participation and Consumer-to-Consumer Helping: Intended and Unintended Consequences,” 2011 AMA Winter Educators Conference Proceedings, Austin, TX.
Molan Kim, Jeong Eun Park and Seoil Chaiy (2009), “The Effects of Customer’s Attitude toward Various CRM Implementations on CRM Performance: A Customer Centric View of CRM,” 2009 AMA Summer Educators Conference Proceedings, Chicago, IL.
PROJECT/CORPORATE EXPERIENCE
BNK Financial Group, Digital Marketing Strategy in the Banking Industry
BC Card, Big Data Analytics and Marketing Strategy
INVITED LECTURES/ PRESENTATIONS
Samsung Finance Campus, Digital Marketing in the Finance Industry
Hyundai Heavy Industries, Big Data and New Product Development
SK Innovation Co, Marketing 101 Cases
BNK Financial Group, Digital Marketing Analytics and Cases
BNK Bank, Big Data/ Digital Marketing Strategies in the Financial Services Industry
Donga Business Review- KMA Master of Digital Marketing Program, Big Data Marketing Analytics
Sogang Brand Marketing for Channel Mini MBA, Digital Marketing Strategies
Korea Marketing Association, Digital Marketing CEO Program
UNIST Advanced Professional Science Master, Digital Marketing and Big Data
TEACHING EXPERIENCE
UNIST
Digital Marketing (graduate course- graduate school of technology and innovation management)
Customer Analytics (graduate course-graduate school of business analytics)
Marketing Strategy (graduate course- graduate school of management engineering)
Marketing Management (undergraduate course)
Business Statistics (undergraduate course)
State University of New York
Marketing Management (MBA course)
International Marketing (MBA course)
Marketing (undergraduate course)