The BSBA Major in Marketing Management is an undergraduate program which aims to provide students with the essential knowledge, skills, and values required of a marketing professional. The course aims to equip students with a strong foundation in marketing management theories and other related concepts that will prepare them for careers in the creation, delivery and promotion of products and services for target markets.

Through theoretical and experiential learning approaches using traditional and flexible learning modalities, the program aims to produce graduates who are adaptive, analytical and have the capacity to convey their ideas through written, oral and digital means. Guided by the PUP values, the course likewise envisions graduates with leadership skills, ethical values, service orientation, and readiness to take on the demands of the industry, government, and other sectors, locally and globally.