Piolo B. Singson, President
Meeka Elah T. Martin, Executive Vice President
Darlyn Shairra P. Pasco, Executive Secretary
Alexandra Amani C. Kelly,
Associate Executive Secretary for Documentation
Jemalyn Kyle T. Sembillo,
Associate Executive Secretary for Faculty and Venue Relations
Daisy Rhee G. Lema, Vice President for Projects
Aubrielle Caeley D. Aguila, Associate Vice President for Projects
Michaela Mae I. San Pedro,
Vice President for Marketing
Jerome B. Lapore,
Associate Vice President for Marketing - Sponsorships
Frances Marianne N. Tiemsem, Associate Vice President for Marketing - Media Promotions
Blessy Ann N. Cortez,
Vice President for Finance
Dereck L. Ignacio,
Associate Vice President for Finance
Jalen Vincent A. Gomez,
Vice President for External Affairs
Christine Joy Menil, Associate Vice President for External Affairs
Russell Andrei S. Formaran,
Vice President for System Control and Quality Audit
Margarette A. Jao,
Associate Vice President for System Control
Rañielle James A. Panganiban, Associate Vice President for Quality Audit
Rolan Paul M. Navidad,
Vice President for Research and Development
Christle Raphie Jewell G. Go, Associate Vice President for Research and Development
Clarence T. Atienza,
Vice President for Advertising and Public Relations
Charles Jefferson C. Ilagan, Associate Vice President for Advertising
Andrea Jasmine Marie C. Argana, Associate Vice President for Public Relations
Lean Miguel J. Divina,
Vice President for Administration
Phoebie Joy B. Samson,
Associate Vice President for Administration
Mark Justine M. Mamauag,
Vice President for Student Services
Voltaire V. Azuela,
Associate Vice President for Student Services
It is an academic event organized by the PUP Junior Marketing Executives that occurred last December 16, 2023. This event illuminates the path of marketing excellence by unfolding the limitless potential of User-Generated Content in the realm of the Staycation industry. Through this event, Dreamscapes discussed how the Staycation industry managed to gain its popularity despite the hurdles caused by the pandemic through the utilization of UGC. UGC is considered as one of the cost-effective marketing methods that could increase engagement between the brand and customers. Prospective customers’ purchasing decisions are most likely to be influenced by the reviews of their co-customer. With this, it is vital for the marketing community to know the importance of UGC in influencing the purchasing decision of their prospective buyers. As the contents are made based on the “experience” of the customer or the content creator itself, it is proven to gain more engagement and trust from the prospective buyers. Furthermore, Dreamscapes aims to leverage the UGC as a potent marketing tool in the modern marketing era.
It is an event designed to welcome all freshmen students of PUP Manila’s Marketing Management Department. Led by the department and alumni speakers, it provided invaluable insights into various careers in the marketing field while fostering connections among students, faculty, and alumni. Through round-table discussions, the event encouraged community support and engagement. The forum serves as a stepping stone for freshmen in overcoming the challenges of adapting to a new environment, while also opening doors to countless opportunities for personal and academic growth within PUP Manila.
It is a two-phase corporate social responsibility event that happened last February 3, 2023, 1:00 PM - 4:00 PM at PUP Theater located at PUP College of Communications Building. The event aims to provide support to local farmers in the Philippines. It highlighted the pivotal role that these farmers play in enhancing the country's economy, advancing sustainability, and fostering professional marketing growth. Through this event, the organizers sought to create awareness about the importance of promoting and sustaining local agriculture. Phase one of the event, which is the seminar, has a total of 419 registered attendees who gathered at the venue to learn about the issues surrounding the current state of agriculture and the challenges faced by local farmers. The live update on social media reached 27,500 people and garnered 1,337 engagements, spreading the message of the importance of promoting and sustaining local agriculture to a wider audience.
It is an intercollegiate week-long event that took place from April 1 – 8, 2024. Its five sub-events namely, Blastoff and Alight were held physically while XYAZone and Celestial Quest, were via OBS as well as Zoom and broadcasted live on JME’s official Facebook Page, PUP Junior Marketing Executives - JME. It is widely known as the annual ‘Marketing Week’ organized by PUP Junior Marketing Executives for the marketing department. This major event provides the dual purpose of rekindling the connection of Marketing students while testing their competencies in both academic and non-academic activities. As well as to promote diversity and cohesion within the Marketing department and other related organizations. By bringing together students from various backgrounds, this event celebrates the diversity of thought, ideas, and cultures while nurturing a strong sense of unity and collaboration among all participants. There was a total of thirty-nine (39) participating schools nationwide and thirteen (13) organizations inside PUP Manila in this intercollegiate week-long event.
A groundbreaking event held at Claro M. Recto Hall on July 6, 2024. This initiative served as a platform for women to share their personal narratives, experiences, and insights, fostering a space for empowerment and collective understanding. The campaign, which ran from April 26 to July 5, showcased a diverse range of women's stories, highlighting their resilience in the face of societal challenges. Notably, the event attracted over 316 registrants and 198 physical attendees, united in their commitment to amplifying women's voices. Kaleidoscope's core mission is to celebrate women's significant contributions to society while acknowledging their unique struggles. This mission manifested through a series of pre-event competitions such as BrandBlitz, Trashion Kween, SheRoar, and SlayHer. These competitions provided a platform for PUP Marketistas to showcase their talents and creative skills, fostering a spirit of healthy competition and professional development. The advocacy campaign's reach and impact were significantly amplified by the invaluable contributions of judges, speakers, performers, hosts, and sponsors. A key partner, Kallies, played a pivotal role in fundraising efforts, ensuring the campaign's message resonated widely across the community.