Benefits of Home Staging & Why it Works

Buyers, Sellers See Benefits of Staging Houses

According to the National Association of REALTORS (NAR):

• • 82% of buyers’ agents found “staging a home made it easier for a buyer to visualize the property as their future home”

  • 48% of sellers' agents said “staging decreased a property's time on the market”

  • 20% of both said “staging increased the dollar value offered by between 1% and 5% compared to similar homes on the market not staged."

  • More than a quarter of buyers are more willing to overlook property faults if home is staged

Statistics have shown that homes that sell in the first four weeks sold for 1% higher than asking, while homes that stayed on the market for even one extra week commonly sell for 5% less – and profits exponentially dip from there on

According to BankRate.com, most home staging projects can cost between $300 – $2000, but the average return on investment is 586%! There are very few home selling strategies that produce a comparable benefit.

An investment in staging ALWAYS costs less than the first price reduction

Why Home Staging Works

• 5 seconds. That’s how long a home in a competitive housing market has to connect with buyers who expect a move-in condition property

• Staging works because people buy on emotion

• Once a buyer falls in love, forget logic! Suddenly the “must haves” on their real estate list don’t seem so necessary

• Staging works best when potential buyers see your home as “move in ready,” and they aren’t worried about underlying issues that will be a nuisance/expensive to deal with

People believe they can look past ugly decor or empty rooms and see ‘potential’, but most can’t!