AWS Summit 2025

I had the privilege of attending the AWS Summit 2025 in Hamburg, and it was an incredible experience filled with inspiring talks, innovative solutions, and a deep dive into the future of technology. Here are the key takeaways from the event:

German Leadership in Digital Transformation

Germany is at the forefront of digital transformation, with 36% of businesses already leveraging AI to drive efficiency. Industry giants like Siemens and BMW are setting global standards for responsible AI innovation. Siemens transformed their global search experience using Amazon Nova and Amazon Bedrock, achieving remarkable improvements in latency and cost efficiency. BMW is undergoing an enterprise-wide AI transformation, empowering employees with generative AI across their value chain.

Security and Sovereignty at the Core

AWS understands that security and sovereignty are non-negotiables. The launch of the AWS European Sovereign Cloud in Brandenburg underscores our commitment to meeting the strictest data sovereignty requirements. This cloud is designed with complete operational independence, ensuring that all infrastructure is entirely located within the EU.

Significant Investments in Infrastructure

AWS is backing its commitment to German customers with substantial long-term investments. The AWS Frankfurt region (EU Central 1) has seen over €9.6 billion in investments, with an additional €8.8 billion planned between 2024 and 2026. These investments contribute over €18 billion to Germany's GDP.

Generative AI and Beyond 

AWS is revolutionizing the way we build and scale generative AI applications with services like Amazon Bedrock. AWS offer a broad choice of fully managed foundation models, including own Amazon Nova family, designed to provide leading options across quality, speed, and cost. Bedrock also features advanced guardrails to prevent AI hallucinations and ensure trustworthy outputs.

Transforming Industries with AWS

The Bundesliga, one of Europe's largest sports organizations, is using AWS to transform the fan experience. By leveraging data analytics and generative AI, they are creating personalized content and engaging stories that resonate with fans worldwide. Their innovative use of technology is setting new standards in sports media.

Building Blocks for Innovation 

AWS provides the essential building blocks for innovation, including powerful compute, scalable storage, robust databases, and cutting-edge generative AI services. These tools empower customers to push the boundaries of what’s possible, whether they are modernizing legacy applications or developing new, transformative solutions.

Collaboration and Community

The AWS Summit is not just about technology; it’s about community and collaboration. The event provided a fantastic opportunity to connect with brilliant minds, share ideas, and learn from each other’s challenges and successes.

Keynote Speakers

Kevin Miller, VP Global Data Centers, AWS

Stefan Höchbauer, Managing Director, AWS Germany and Europe Central 

Dr. Steffen Merkel, CEO, DFL Deutsche Fußball Liga 

Donya-Florence Amer, Member of the Executive Board, CIO|CHRO, Hapag-Lloyd 

Link to -> AWS European Sovereign Cloud