Social Media

A digital leader knows well that listening is crucial in leading people and organisation. Listening using technology means to listen at scale, to listen in realtime and to listen with your eyes. When employees are 'allowed' and encouraged to share on social media e.g. Twitter, Instagram, the management can tune in to what happens in the frontline. It could also influence decisions on the top management and make strategic, cost-saving changes.

Social media also help leaders and employees to share about the organisation, the cause, programmes and activities. Telling stories about the organisation is one of the most powerful tools leadership– creating awareness, branding and engagement–both for internal and external communities. Using social media can be disruptive and innovative to an organisation (at the same time), yet it is something that good organisations and leaders cannot ignore in the 21st century.

Particularly as we are embarking into the 4th Industrial Revolution where brings in digital (technology), biology and physical things together.

The following are popular social media and the latest stats: