Directmail for Financial Services Industry by Country

Direct mail is a powerful communications medium used by the financial services industry to engage customers and prospects, share news, and promote new products. According to research by the Direct Marketing Association, 70 percent of banks currently use direct mail and another 35 percent plan to increase their use. This makes direct mail an ideal choice for this sector.

Direct mail is still the most effective communication channel in the financial services industry. It delivers standout, increases engagement, and reduces costs. Getting verified address data is important to ensure the success of your direct mail campaigns. Accurate, up-to-date data will increase your response rates, reduce costs, and reduce the risk of misdelivery or fraud.

The financial services industry is one of the largest consumers of the postal service, sending 31 billion pieces of First-Class Mail every year. Most of these are statements and payments sent to households. However, the postal service has not traditionally had a direct relationship with this industry. This is because most financial service providers are large and do not view mailing operations as a core part of their business.

The Direct Mail Advertising market is composed of entities that create, manage, and distribute advertising. Its size, composition, and growth rate are all evaluated in the report. Its market size is given in billions of dollars. The report also includes market size and forecasts.