Directmail for Financial Services Industry Business

If your business offers financial services, direct mail can be a valuable tool. Mail allows you to communicate complex financial services in simple language and provides a lasting impression. It is the perfect medium for detailed reviews and information that customers can refer to later. Whether your target audience is a seasoned financial professional or a new customer, direct mail can help you reach them.

Financial services companies are increasingly using direct mail to drive acquisition. In 2018, the industry spent $17 billion on direct mail. A study conducted by the United States Post Office found that consumers respond to financial services marketing through direct mail. Direct mail marketing companies saw a 4.9% response rate, compared to a 1% response rate in emails.

Direct mail can target individual recipients based on age, income, and interests. Many direct mail pieces can be customized using variable data printing, which allows for individualized messages. This allows financial institutions to target specific audiences and offer them more relevant services. Moreover, with the help of variable data printing, financial institutions can prescreen individuals by obtaining information about their credit score. Personalized URLs and unique QR codes can also be used for tracking.

Using direct mail in financial services industry businesses can help you create long-term relationships with customers. It can be a highly targeted approach, and financial service providers can hit the bull's eye with their target audience. The degree of personalization in the direct mail will determine the response rate.