The GPS Voice 

DOs

DO: Lead With BoneProtect™

Say:

• We preserve anatomy whenever clinically appropriate.

• We match the procedure to the patient’s anatomy — not the other way around.

• You came in with bone. You should leave with bone.

• BoneProtect™ is designed around long-term outcomes.

Why: BoneProtect™ is not a feature, it is the GPS clinical philosophy. 

DO: Emphasize the Co-Managed Care Standard™

Say:

• Your patient relationship stays protected.

• We share your patient — we don’t take your patient.

• Your dentist stays your dentist.

• GPS handles the full-arch specialty care while the GP remains part of the long-term relationship.

Why: The co-managed model is one of the biggest structural differentiators between GPS and corporate implant centers. 

DO: Position GPS as Specialist-Led and Doctor-Owned

Say:

• Board-certified oral surgeons and prosthodontists.

• 100% doctor-owned.

• One standard, many locations.

• The locations are local. The ownership is local. The standard is one.

Why: Patients and referring doctors want continuity, accountability, and specialist-level care. 

DO: Talk About Customization

Say:

• Nobody’s anatomy is one-size-fits-all.

• The protocol comes after the diagnosis.

• Every treatment plan is built around the patient.

• We only replace what’s already been lost.

Why: Customization is the opposite of the standardized, high-volume implant model. 

DO: Reinforce Non-Pressure Communication

Say:

• Take the time you need.

• This is a meaningful decision.

• Clinical urgency comes from the patient’s body, not a quota.

Why: Pressure-based selling weakens trust and undermines the GPS position. 

DON'Ts

DON'T: Name Competitors

Never Say:

• We’re better than [competitor].

• Unlike ClearChoice…

Instead say:

Compare models, not names:

• We use a different philosophy.

• Our approach is anatomy-preserving and customized.

DON’T: Lead With “Teeth in a Day”

Never Say:

• Teeth in 24 hours!” as the primary message

Instead say:

• Same-day teeth is a feature, long-term bone preservation is the priority.

Why: Speed alone positions GPS in the same category as corporate implant chains. 

DON’T: Sound Like a Corporate Chain

Avoid:

• State-of-the-art technology

• Industry-leading

• Premium option

• Cutting-edge

Why: These phrases are generic, overused, and structurally meaningless. 

DON’T: Compete on Price

Never Say:

• We can match that price.

• Pricing starts at…

• If you sign today…

Instead say:

• If someone quotes you before diagnostics, they’re giving a standardized plan.

Why: Customization and anatomy preservation are the position, not discounting. 

DON’T: Undermine Referring Doctors

Never Say:

• General dentists can’t do this work.

• We’ll take it from here.

Instead say:

• It’s a partnership.

• The GP remains part of the patient’s long-term care.

Why: The Co-Managed Care Standard™ depends on protecting trust and continuity.