In this module:
Strategies and models to use best practices in digital tourism entrepreneurship.
Using best practices as a business strategy:
Learn how to build trust and credibility.
Build a sustainable business model and adopt responsible tourism practices
Learn how to manage social media and digital marketing
Monitor your business performance
Help you develop strategic partnerships
Using best practices as a business model
Online travel agency model (OTA)
Deng, Weijaw, Minglang Yeh, and M. L. Sung. 2013. A customer satisfaction index model for international tourist hotels: Integrating consumption emotions into the American Customer Satisfaction Index. International Journal of Hospitality Management 35: 133–40.
Varotsis, N. (2022). Digital entrepreneurship and creative industries in tourism: a research agenda. Economies, 10(7), 167.
COMPENDIUM OF BEST PRACTICES ‘2019 & 2020 European Capital of Smart Tourism competitions, access from https://mint.gov.hr/UserDocsImages/2022_sustainable/220429_Compendium_2020.pdf
Smart Tourism initiative, accessed from https://smart-tourism-capital.ec.europa.eu/index_en
WECHAT MINI-PROGRAM HELPS CHINESE TOURISTS IN FINLAND, accessed from https://www.springwise.com/travel-innovation-tencent-helsinki-wechat/
Digital tourism ecosystem indispensable for the growing global tourism market, accessed from https://drprem.com/travel/digital-tourism-ecosystem-indispensable-for-the-growing-global-tourism-market/,
The Digitized Ecosystem of Tourism in Europe: Current Trends and Implications, 2021, Norman Schaffer, accessed from: https://link.springer.com/chapter/10.1007/978-3-030-65785-7_34
The digital tourism landscape, Noor Adila, accessed from https://prezi.com/j8votc9nw1-_/chapter-2-the-digital-tourism-landscape/,
Understanding smart tourism and smart tourism ecosystems, Julin Liu, accessed from https://ict4dblog.wordpress.com/2022/05/04/1756/,
10 tips to go digital in the tourism sector, accessed from https://www.cbi.eu/market-information/tourism/tips-go-digital,
The Tourism Impact Model, accessed from https://tourism4-0.org/tim/
Strategic Road Map and proposed actions for the digital transformation of Greek tourism, 2021, INSETE, accessed from https://insete.gr/blog_news/press-release-27-05-2021-insete-digital-transformation-of-greek-tourism/?lang=en,
Digital business models in cultural tourism, 2021, Salvatore Ammirato, accessed from: https://www.emerald.com/insight/content/doi/10.1108/IJEBR-01-2021-0070/full/html
YouTube: https://ec.europa.eu/social/main.jsp?catId=1036, Youth employment support
Changing the future of tourism, https://www.neom.com/en-us/our-business/sectors/tourism
10 digital projects that are changing tourism. https://www.digitales.es/en/blog-post/10-digital-projects-that-are-changing-tourism/
5 Companies Using Blockchain to Change Travel. https://www.investopedia.com/news/6-companies-using-blockchain-change-travel-0/
Cosmote.gr https://www.cosmote.gr/cs/cosmote/en/cosmote-chronos-akropoli-virtual-tour.html