The concept of digital tourism
The evolution of digital tourism
The impact of digital technology on the tourism industry
Increased visibility and accessibility
Improved customer experience
Increased efficiency and cost-effectiveness
New opportunities for business and growth
Chatbot: a computer program that uses artificial intelligence (AI) and natural language processing (NLP) to understand customer questions and automate responses to them, simulating human conversation.
Virtual Reality: images and sounds produced by a computer that makes you think a situation is real.
Augmented Reality: images produced by a computer and used together with a view of the real world.
Blockchain: a shared, immutable ledger that facilitates the process of recording transactions and tracking assets in a business network.
Big Data: very large sets of data that are produced by people using the internet, and that can only be stored, understood, and used with the help of special tools and methods:
Geotagging: the use of a piece of electronic data that shows where someone or something is and that can, for example, be attached to a photograph or comment on social media.