Lead Generation
Lead generation is vital to the survival of an online business, just like visitors to a shop-front for a brick-and-mortar business. If you have no visitors, there is not a chance in the world you will get a sales.
Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service. Some examples of lead generators are job applications, blog posts, coupons, live events, and online content.
A lead is any person who indicates interest in a company's product or service in some way, shape, or form.
Lead generation is fundamental in an individual's journey to becoming a delightful customer.
Lead Generation Process
The Lead Generation Process is as follows:
You position a digital marketing tool such as a blog or social media page to attract a potential visitor to your business.
The visitor clicks on your call-to-action (CTA) which is usually a button or message that encourages the lead to take some kind of action.
Typically, the CTA would take your visitor to a landing page that is designed to capture contact information in exchange for sometime the lead values, such as an ebook, a course or a template.
The visitor provides the requested information, usually an email with the first name, in exchange for the offer.
The visitor now officially becomes your lead.
You ned good lead generation strategies to attract and convert highly qualified prospects to fill your sales funnel. If your leads purchase one of your offer, you have a lead conversion. Typically, you would need good, updated lead generation tools to get you highly qualified leads for lead conversion process.
We will be reviewing an advanced lead generation tool.