Teradata Conducts an Effective Website Audit & Improves SEO Performance

Teradata identifies gaps in SEO performance with the help of our SEO platform.

The Challenge in Business:

Teradata's website plays a vital role in creating awareness and fostering initial engagement with potential customers. In early 2021, Ron Weber, the Digital Marketing Director, and the Teradata SEO team embarked on a mission to establish fundamental SEO analytics and pinpoint areas where the website was falling short.

Conducting technical site audits can be a daunting task, especially when undertaken solo. Fortunately, the Teradata team had the valuable support of me any my team, along with its suite of SEO and website audit tools.

The Solution:

To tackle this challenge, the SEO team turned to streamline and prioritize their efforts. They used it for keyword research, analyzed keyword and page rankings, and monitored the uptick in traffic after implementing their strategies.

With our assistance, the Teradata team successfully tracked page rankings, pinpointed drops in keyword rankings, and crafted a robust action plan to enhance key SEO performance metrics.

The Results:

The team achieved remarkable success in their endeavors related to keyword research and page optimization. Within the first 12 months, they witnessed substantial growth in website traffic and visits to high-performing pages, effectively achieving their SEO performance objectives.

Google Search Console - Growth in Website Traffic & Visits