Stanley Steemer Accelerates Business with SEO

After pivoting to a professional services company, Stanley Steemer was in search of ways to connect with customers and convey their new offering.

The Business Dilemma:

In the midst of the pandemic, Stanley Steemer encountered a dual challenge and opportunity. They found themselves in a unique position to capitalize on evolving market trends by transitioning into a professional services company offering a broader range of services. To effectively connect with customers and communicate their new focus on cleaning services, they needed a strategy. Recognizing the potential of SEO to boost their performance, they sought to identify local markets through SEO research, thus uncovering potential customers and their behavior.

Solution: 

In order to act swiftly, Stanley Steemer's team first needed to gain insights into how potential customers were searching for the professional services they now provided, and how these search patterns varied across different local markets. Leveraging our Instant and Hyper Local Analysis tools, the Stanley Steemer Digital Marketing team gained a deeper understanding of how organic search impacted their traditional traffic-generation services.

Results:

As the pandemic's effects continued to impact the business landscape, Stanley Steemer set ambitious growth targets for their SEO efforts. Their SEO objectives were not solely based on what appeared realistic but were primarily aimed at bridging the gap left by the pandemic-induced decline in their business. With the assistance, they not only achieved these goals but often surpassed them.

Google Business Profile - Before & After Status