Increasing Organic Traffic, Website Ranking, and Revenue for an eCommerce Cannabis Store.

Overview: 

The case study is about how we helped cannabis brand to increase their organic traffic and revenue. The client is a well-known brand that offers a wide range of high-quality CBD products and has a one-page website without any consequence. We redesign & develop the website from scratch, add products, and optimize them accordingly.  

Challenges: 

The client approached us with the challenge of improving their organic search presence, driving more traffic to their site, and ultimately, increasing their revenue. We identify the problem's root cause and devise a solution that would help the client achieve their goals.

Solution: 

We conducted an extensive audit of the client's website to identify technical SEO issues, keyword gaps, and opportunities for content optimization. We also thoroughly analyzed the client's competitors and the search landscape to identify high-potential keywords and opportunities for link-building.

Based on our findings, we created a comprehensive SEO strategy that included the following:

1.         Technical SEO Optimization: We fixed technical issues, Improved website speed, Optimized website structure, Implemented structured data, Optimized metadata, Ensured mobile-friendliness, and Optimized images and duplicate content to improve the website's crawl ability and indexability.

2.         Keyword Research and Optimization: We identified high-potential keywords and optimized the client's site content for those keywords to improve search visibility.

3.         Content Optimization: We created new content and optimized existing content to improve user engagement, relevance, and search engine rankings.

4.         Link Building: We conducted outreach campaigns to earn high-quality backlinks that would improve the client's site authority and search engine rankings.

Results: 

The results of our SEO were outstanding. Within six months of implementing our strategy, the client's organic traffic had increased by 263%, and their revenue had increased by 158%. The client also saw significant improvements in their search engine rankings, with many of their targeted keywords ranking in the top three search results.

Conclusion: 

Our comprehensive strategy, combined with a dedicated and collaborative approach, helped the client achieve their goals of increasing organic traffic and revenue. The client was satisfied with the results and continued to work with us to maintain and further improve their search presence.

Ahref's Overview - Keywords & Traffic Comparison