I started teaching during my first year of postdoc, in the middle of COVID. Although it was not an easy debut (building confidence in my teaching style while constantly having doubts about students' engagement behind the screen), I quickly realized that I am very passionate about teaching and supervising. Over the years, I have built more than 10 different courses. For each of them, it was also a unique opportunity to learn and to experiment. I believe that transmitting the taste of science, rigor, and social responsibility to students, and accompanying them during the most intellectually enriching years of their lives, is something every university scholar should contribute to.
I have also been active in attending pedagogical training and experience sharing. Special thanks to the pedagogical support team of the University of Lille (DAPI) and the colloque CEESES, where we share experiences on teaching ecological transition. The theatrical experience is a great help for teaching, which I recommend to all future and experienced teachers!
At IAE Lille, courses are organized in small groups and shorter formats (usually 15 to 25 hours), adapted for students in apprenticeship. Starting September 2026, I will become responsible for the Master MB2i (Marketing Business to Business International et Innovation).
Before IAE Lille, I mainly gave lectures for the IREN master's students (2nd year). I occasionally teach at business schools.
General public
For Chinese speakers, I shared my observations on teaching ecological transition topics in higher education in this podcast.
Currently teaching
Self-designed courses (All course materials are shared with students on Moodle)
Data Literacy
IAE Lille, MGI (Management et Gestion à l'International) bachelor 2nd year, spring 2026
Strategic Marketing
IAE Lille, MCC (Marketing, Communication, Culture) master 1st year, autumn 2024, 2025
Digital Marketing
IAE Lille, MCC master 1st year, autumn 2024, 2025
Consumer Behavior: Understanding Cognitive Limitations for Sustainable Consumption
IAE Lille, MCC master 1st year, autumn 2024, 2025
Information privacy, data sharing, and marketing implications
IAE Lille, MIADS (Marketing, IA et Data Science) master 1st year, spring 2025, 2026
From Automation to Artificial Intelligence: History, Progress, and Challenges
IAE Lille, MD (Marketing Digital) master 2nd year, spring 2025, 2026
The Future of Mobility
Paris-Dauphine University, PSL, IREN (Industries de Réseau et Économie Numérique) master 2nd year, spring 2024, 2025, 2026
Upcoming courses
Marketing for a sustainable world
IAE Lille, MB2i (Marketing Business to Business International et Innovation) master 1st year, autumn 2026
Sustainable marketing in a globalized world
IAE Lille, MB2i master 2nd year, autumn 2026
Omni-channel marketing
IAE Lille, MGI bachelor 3rd year, Marketing and Retail Track, autumn 2026
From Automation to Artificial Intelligence: History, Progress, and Challenges
IAE Lille, MB2i master 2nd year, autumn 2026
IAE Lille, MCC master 2nd year, autumn 2026
IAE Lille, MBX (Marketing Management, Branding et Expérience Client) master 2nd year, autumn 2026
Past courses
Self-designed courses
Ecological Transition
Paris-Dauphine University, PSL, IREN master 2nd year, spring 2024, 2025
Advances Econometrics: Causal Inference
Paris-Dauphine University, PSL, IREN master 2nd year, falls 2020, 2021, 2022. TAs: Maria Teresa Aguilar Rojas (2020-2021) and Isac Antonio Olave Cruz (2022)
Research Methods
Paris-Dauphine University, PSL, IREN master, academic years 2020, 2021, 2022. Collective courses + individual tutoring
Digital Strategy (Guest Lecture)
IPAG Business School, MBA, fall 2022
Pre-existing courses
Sustainability and Business
IESEG Business School, 3rd-year bachelor "Grande Ecole" program, spring 2026
Advanced Corporate Strategy
IESEG Business School, 1st-year master "Grande Ecole" program, autumn 2024
Business Ethics
IESEG Business School, 3rd-year bachelor "Grande Ecole" program, spring 2024, 2025
Data Analysis
NEOMA Business School, 1st-year bachelor "Grande Ecole" program, fall 2021
Tutoring
Apprenticeship following + dissertation supervision (if 2nd-year)
IAE Lille, 3rd year bachelor: 3 students in internship (2026)
IAE Lille, 1st year master: 4 students in apprenticeship (2025), 3 students in internship (2026)
IAE Lille, 2nd year master: 3 students (2025)
Dissertation supervision
Paris-Dauphine University, PSL, 2nd-year master IREN: 1 student (2022), 3 students (2023), 2 students (2024), 3 students (2025)
Paris-Dauphine University, PSL, 1st year Master in Management: 2 students (2020), 2 students (2021), 1 student (2022), 1 student (2023)
IESEG Business School, 2nd-year master's "Grande Ecole" program: 2 students (2024)