Hi, welcome to my personal website.

I am an Associate Professor ("Maître de Conférence" in French) in marketing at IAE Lille, the School of Management of the University of Lille, since September 2024. 

Having closely worked with collaborative economy companies, I am particularly interested in the managerial, environmental, and societal challenges posed by digital platforms. My ongoing research covers both the economic and management fields (user behavior, mode competition, pricing, and environmental impact), with a focus on platform-based shared transportation.

Before joining IAE Lille, I was a postdoctoral researcher in economics at the University of Paris-Dauphine, PSL, where I won and coordinated (for Dauphine) the "BlaBlaModes" research project with BlaBlaCar, funded by the French Ecological Transition Agency (ADEME). Learn more about the team, the working group on transport, energy, and climate economics, and our online encyclopedia about sectoral regulation.

I am passionate about musicals (especially Broadway musicals). If you are curious about it, go to the "On Stage" page to learn more about my projects :) Not surprisingly, culture and art economics and management have also entered my research agenda.

You can find my CV here.

My email is dianzhuo.zhu [at] univ-lille [dot] fr. Feel free to reach out!  

Cover Photo: Lonquimay Volcano, Chile