Unified Hybrid Mobile App: Ooredoo Oman
Unified Hybrid Mobile App: Ooredoo Oman
Brief Summary
Application: Ooredoo Hybrid Mobile app for B2B & B2C
My Role: Experience Consultant
Tools Used: Adobe Creative Cloud, Sketch + Craft, Invision
Working Model: Onsite (Consultant) at Muscat, Oman
Description
Responsibility 1: B2C Hybrid Mobile Application
The new Oman self-care app is designed, where you can check your balance, make payments, view your bill and get usage history at the touch of a button. Initially provided some wireframes for Ooredoo Oman app as a sample.
Responsibility 2: B2B Hybrid Mobile Application
Mobile application which would cater the needs of Business Customers through the this mobile app. Travelled to client location on an business requirement to work this B2B app. This was a critical requirement which requires onsite support since the application is planned to be moved to production within 21 days.
Responsibility 3: Revamp of B2C Hybrid Mobile Application
New design is based on providing enhanced customer experience for the user & Google material design which follow the card design layout to display information. Key components and data has been presented in the first fold of the application to gather users attention.
New design is more personalised based on the customer logged in and has cleaner to design layout to show the information such as plan details, add ons and more.
Traditional Lean UX
Requirement Analysis
Persona driven flows
Architecture design
Design System
Low-fi wireframe
Visual designs
Sketch + Craft for High fidelity
Prototype (Invision)
Technical Validation
Audit: Interaction of Hybrid mobile application
User Testing
B2C Hybrid Mobile App
As part of the engagement, I delivered initial wireframes to illustrate the proposed user experience and establish the design direction for the application. In addition, I contributed to enhancing several existing features of the current Ooredoo Oman app. These enhancements were systematically applied across both Android and iOS platforms to ensure consistency, improved usability, and alignment with updated business requirements.
Revamp (POC)
New design is based on providing enhanced customer experience for the user & Google material design which follow the card design layout to display information. Key components and data has been presented in the first fold of the application to gather users attention.
New design is more personalized based on the customer logged in and has cleaner to design layout to show the information such as plan details, add ons and more.
B2B Hybrid Mobile App
This engagement was critical, as the application was scheduled for production release within a strict 21-day timeline. My onsite presence enabled rapid requirement clarification, quicker decision-making, and continuous alignment with the client team. By providing hands-on support, I helped streamline the requirement-to-design flow, addressed dependencies in real time, and ensured the solution remained feasible within the accelerated delivery schedule.
Onboarding Illustration (POC)
Illustrations are more complex representations than illustrative icons and usually appear on a larger scale, therefore allowing for a deeper level of detail.
We proposed app Intro or Product Tour illustrations which has an introductory welcome experience for first-time users. If client approves it, we can get an opportunity to involve animation team in Ooredoo project.
Overall Customer Satisfaction
We collectively introduced Wepb images instead of PNG. Which has reduced the size of overall app size in both iOS and Android effectively and has been made into standard across Ooredoo for different vendors. The best practices and innovative design & stabilizing the existing version of the app has increased the customer feedback.
Key Value Adds
Introduction of WebP
We have standardized Webp file format as standard file format for all the Mobile app images instead of PNG to reduced file size without loss of image quality. Which has creating positive impact on app sizing.
Tool Standardization
With various team and onsite – offshore model of design with development handover, team has recommend and started utilizing tools like Adobe XD, Invision & Sketch for unified user experience.
Interactions
We have worked closely along with Xamarin developers to implement GIFs and Micro interaction in the mobile application to enhance the user experience.
"The critics who complain that the watch is an expensive luxury, understate the value of convenience."