Crafting brand & Identity
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Brief Summary
My Role: Brand Consultant
Tools Used: Adobe Creative Cloud - Illustrator, photoshop & In-design, Pro-create
Working Model: Self Exploratory
Description
Over the past few years, I have collaborated with muliple clients across industries to design brand and identity system that not only communicate their values but also connect deeply with their targeted audience.
My Responsibilities
Designed 50+ logos and identity for new brands.
Defined & Conducted brand strategy audits for Corporates and Non Corporates.
Converted ideas, concepts and artworks for wide range of web casting, advertisements, brands, prints and software’s ect.,
Spanned from research to conceptualization to execution, ensuring every brand felt unique, consistent, and human - centered.
Impacting diverse users with Double diamond method
Exploration on brand problem
Narrow down the brand core
Concepts
Design Language and Visual system
Designing brands in a world of complexity
Key Value Adds
Combined design with business insights, ensuring brand visuals aligned with goals boosted brand engagement rates by 20-30% on average.
Scalable brand systems enabled clients to expand into new campaigns and product lines, contrubuting to 20% faster go-to-market execution.
Unique brand identities improved client visibility and recall, leading to up to 45% increase in new customer inquiries within first few months of launch.
"I ensured that every brand design was rooted in empathy and shaped by real user needs."
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