A brand identity created for the Graphic Design Degree Final Year Exhibition, inspired by the idea that every student is a gemstone shaped through time, growth, and a continuous creative process.
Year : 2026
Tools Used : Illustrator
The Prisma logo represents diverse creative talents coming together as one. Its vibrant colours are inspired by gemstones, symbolising each student’s unique value, potential, and creativity, while the bold typography and sparkle reflect growth, brilliance, and achievement.
Prisma symbolizes the transformation of raw ideas into brilliant, polished outcomes. Like gemstones, FYP projects are shaped through creativity, refinement, and hard work to create something valuable and radiant.
The logo exploration process focused on combining the concepts of prisms, gemstones, light, and creative diversity. Different typography, shapes, colour combinations, and visual styles were explored to develop an identity that feels vibrant, modern, and meaningful. These variations helped refine the concept and determine the strongest direction for the final Prisma logo.
The Prisma mascots are inspired by gemstones and categorised according to the students’ FYP project categories under five SDG groups. Each mascot represents the unique theme and purpose of its respective project category.
The cluster symbolizes multiple ideas/students coming together as one strong showcase.