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A collaborative brand identity project for an e-hailing service supporting pregnant and postpartum mothers. My contribution included the logo, supporting graphic elements, stationery items, and TVC.
Year : 2026
Tools Used : Illustrator, After Effects
Logo Rationale
Logo Rationale
Rounded, cushioned letterforms reflect gentleness and support, mirroring the calm experience BondaGo aims to provide for pregnancy and postpartum journeys.
Logo Sketches
Colour Palette
Colour Palette
Pink and yellow convey calmness, warmth, comfort, and positivity, creating an approachable and nurturing feeling that aligns with maternal care.
Graphic Elements
Graphic Elements
Modular pattern system by consistent geometric forms such as flowers, hearts, leaves and mobility cues to reflect BondaGo as a dependable companion throughout pregnancy and postpartum journeys.
Mascot (Bon Bon)
Mascot (Bon Bon)
Represents BondaGo friendly and approachable personality that acts as a visual companion for mothers. With rounded shape, long hand and calm facial expression, BonBon lets user to feel relax and comfortable.
Stationery Items
tvc bondago final.mp4TV Commercial
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