UNDERSTANDING THE PROBLEM

How can a problem or challenge be successfully solved without understanding it properly? Well, it can not. Without a deep understanding, disruptive solutions will not work, or you will be applying sticky plasters. The challenge lying ahead of you is to understand, describe and visualize the situation. The understanding of a complex problem requires to know who the involved people and equipment are, and how the processes in which they are operating runs.

The understanding phase of the Data2Action framework consists of mapping the (OVERALL) job-to-be-done of the customer, mapping the actors and using avatars to build the ecosystem to discover and appraise who and what is involved.