Focusing on the Business Side of Ag Technology

The Objective

Create a social media strategy plan that will help the Vision Technology Management brand reach more potential customers, and draw traffic to the website and podcast.

The Strategy

Vision Technology is one of very few (if any) consultancies that-- along with strategies to help the implementation process for farm operators-- also provides guidance and accountability; walking with the client at every stage of the implementation process to ensure a smooth operational transition and success rate. The problem is Vision Tech does not have a social media presence and continues to miss out on opportunities to reach its target audience. To help change the way implementation strategy and support is being done, we first need to reach our target audience to help them see its true benefit.

The strategy was to create Social media accounts that would provide informative and educational content that equips and supports them with all they need throughout their implementation journey, and builds credibility and trust for our brand. We needed to show that Vision Technology provides an opportunity for their farming operation to flourish and reach its full potential, by providing implementation support and guidance every step of the way. 

The Execution

We launched on LinkedIn, Facebook, and X (formerly Twitter)--platforms where our audiences were most present-- sharing educational content and providing useful information to show them what we stand to offer. Each platform had a different purpose, with Facebook focused on building relationships and credibility among the agricultural community, LinkedIn to connect professionally and provide thought-provoking thoughts and insights, and X for humor and content promotion (blogs, podcast posts.)

Checkpoints were set to ensure we remained on track with goals and objectives.