The MARA Company
The MARA Company
Artistic Wardrobe Pieces - For Men.
Artistic Wardrobe Pieces - For Men.
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The Story
The Story
The MARA Company is a company that makes unique wardrobe pieces for men, taking inspiration from "cross-national design details, and others; our take of popularly counterfeited items impossible to find" (MARA website). Serving as a Marketing Assistant, we attempt to spark some life to the brand by increasing marketing efforts and channels, especially Instagram.
"The Century Shoulder-Ribbed Hoodie"
This sketch graphic was intended to highlight the distinct ribbed shoulders.
Tool used: Photoshop
The Objective: Create appealing graphics and posts that help differentiate the brand from other competitors (and counterfeits), while increasing brand engagement.
Strategy: "The Inspiration Series". By telling an individual story for each limited piece created by the brand, we could create a connection that spanned beyond just buying a unique shirt. Why is the shirt unique? What makes it special? Why should anyone care? We established little story pieces, as well as elaborate galleries that attempt to show the details of the piece's journey to production. This way people are a part of a movement to buy a more authentic and unique design in a market that is flooded with countless counterfeits.
"The Mandarin Collar Simple Denim"
Instagram graphic created to highlight the shifting metallic fabric of the shirt, as well as its wearability.
Tool Used: Canva
This is a promotional track sample created for the impending brand relaunch of the company in its future marketing campaign. Through countless phone calls and edits with Indianapolis-based artist, Titus Duncan, I described in every detail what should go into the track, including the instruments and the timing of the transitions. The result, so far, is very encouraging. Click on the button to give it a listen.
Produced by: Titus Duncan
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