Embedded Files
Photo: Iguazu Falls from Argentina by Daniel Kish
The following examples are posters and ads that I used both digitally and in print. This includes magazines, social media, web, handouts, bulletin boards, and more. Typically, this would also require working with the Government Printing Office or with a private third-party to meet the delivery needs of the printing contractor or publisher.
Advertisement 2017 Badwater Marathon MagazineAdvertisement for Badwater Magazine. The Badwater Ultramarathon is considered one of the the toughest races on earth. Beginning at the lowest point in North America, Badwater Basin, runners use exceptional fortitude to climb a number of mountain ranges in Death Valley National Park before ending at Whitney Portal.
Valles Calder Night Sky Event.jpgAdvertisement for National Public Lands Day. In this case we combined our volunteer appreciation and recruitment dinner and workday, with our night sky event. I planned this event using night sky calendars to determine the timing of the visibility of various crowd-pleasing celestial objects and the elk rut. Visitors were rewarding with Internationally recognized dark and clear skies while listening to the haunting sounds of elk bugling in the surrounding darkness.
Poster: Hike Death Valley Challenge 2017Poster: Hike Death Valley Challenge 2017The 3rd annual Hike Death Valley Challenge. I created this inclusive program in 2015 in response to the call for projects to celebrate the 100-year anniversary of the National Park Service. It was as a way for Death Valley National Park to engage future generations using digital media to explore outdoors.
Visitors chose hikes from the designated lists, hiked the routes, took pictures, and then showed a ranger at a visitor center the photos in return for a free commemorative waterproof decal. The rangers would then encourage visitors to post some of their photos on social media with #HikeDeathValley. This enabled us to track the program's tangible numbers while the posts exponentially promoted the program. The hikes and decals changed annually to encourage the many repeat annual visitors to participate yet again.
This program ran for 4 years, engaged tens of thousands of visitors, on a budget of around $1,000.
Additionally, we held a public art contest #HikeDeathValleyArt for 3 of the 4 years for the public to design a poster and decal. The winners received park passes and recognition.
Poster: Hike Death Valley Challenge 2016The 2nd annual Hike Death Valley Challenge. News of the program was picked up by numerous media outlets.
Poster: Hike Death Valley Challenge 2015The first annual Hike Death Valley Challenge. The program took off like wildfire.
Logo: Hike Death Valley Challenge 2018My entry for the 2018 #HikeDeathValleyArt Contest. I had left Death Valley at that point. The program continued for one year without me and then was canceled by new management.
Advertisement: Recruitment, Death Valley National ParkRecruiting for Death Valley.
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