1. The Card Team Player

• 80%+ Gametime: Usually plays mostly 1-2 card games like Bridge, Spades and Canasta
• Enjoys team oriented card games, but usually all kinds of card games
• [Motivated by Social and Mastery the most]

2. The Gambler

• Enjoys games with gambling/risk involved
• Can sometimes branch over to other "High skill/high luck" games
• [Motivated by Action (excitement), Social (competition) and Mastery (strategy)]

3. The Competitive Challenge Seeker

• Games give these players an arena for intellectual competition. They usually seeks to get acknowledged for their skills
• Enjoys strategic and tactical challenges, often with less than average luck involved, or at least with decent "tools" for luck mitigation present
• [Motivated by Social (competition), Mastery (challenge, strategy)]

4. The Solitaire Gamer

• Really like the "puzzle" aspect of games
• Loves games that allows a lot of solo analyzing

5. The "Stick to One Game" Player

• 80%+ Gametime: On "one" single game, often abstract like Chess or Go
• Have come to terms with their own skill level/Elo rating or similar, and are usually not afraid to compete vs others
• [Motivated by Mastery (challenge, strategy) and usually Social (competition)]

6. The Abstract Strategy Lover

• Enjoy the brain puzzles/challenges that different abstracts and the heavier strategy games give
• Will usually enjoy some of the heavier Eurogames and Historical Wargames
• [Motivated by Mastery (challenge, strategy)]

7. The Strategy Gamer

• Got a passion for all kind of games that endorse strategy and tactics

8. The Historical Wargamer

• 60%+ Gametime: Wargames
• A bit thematic oriented in the sense that they often like to replay history
• Can breach a little bit into some abstracts and Eurogames, and of course thematic games that features themes they like
• [Motivated by Immersion (story and often fantasy too), Mastery [challenge, strategy]

9. "The Eurogamer"

• 60%+ Gametime: Eurogames, "Points salad lovers"
• Usually hybrids a bit into some abstracts and Familiy/deduction/party games
• Can enjoy some thematic games if they are not too random
• [Motivated by Mastery (challenge, strategy)]

10. The Hybrid Gamer

• Their interest in games are split between many of the other categories (less than 50% gametime in any category)
• Can play "anything" and enjoy the experience
• The group differs from the Convention Geeks because the Hybrid gamers are more open to abstracts and euro games than the geeks. There is a difference of "testing all kind of games" and "enjoying" all kind of games
• [Motivated by most of the categories]

11. The Explorer/Convention Geek

• Loves variation, and to try new games
• Wants to try "any" game at least once, but usually favors games with a thematic orientation
• Not "driven" by competition. "The social experience" of enjoying the "smörgås table" of games togheter is most important
• Usually got a large game collection
• [Motivated by many categories. But less by Competition and Challenge]

12. The Light Strategy/Luck Oriented Gamer

• Home of the "The Settlers of Catan" lovers
• Usually don't like too heavy thinking and analyzing
• Enjoys some random

13. The Co-op Gamer

• Enjoy to play on a team vs the game

14. The Family Gamer

• Plays mostly only with the family, "couple gaming"
• Enjoys mostly Family/party/deduction/lighter strategy
• Can play some well-known abstracts, like Chess or Backgammon
• [Motivated by Social (community) and Creativity (design)]

15. The Party Gamer

• Very Social oriented, plays with friends and family
• Enjoys pretty quick games with high random outcome
• Usually enjoys deduction games
• Close related to family games

16. The Creative High Skill/High Luck Gamer

• Enjoys games that rewards skill, but also feature a healthy portion of luck
• Usually enjoys "Deckbuilding" games or customize teams and characters for fighting
• Can branch over to "The Poker Players". Usually enjoys strategy games that involve dice or cards
• [Motivated by Action (destruction, excitement), Social (competition), Mastery (strategy) and Creativity (design)]

17. The Fantasy Minature Wargamer

• Loves minatures and fantasy battles
• Can breach into RPG's and the thematic

18. The Thematic Strategy Lover

• Mostly plays games that bring them into one or more universe they love
• Usually below average competitive. However they sometimes like to "roleplay" being competitive!
• Not too far from the RPG'er and Fantasy Wargamer, usually like games with randomizers and that brings them closer to the Creative High Skill/High Luck Gamers
• [Motivated by Immersion (fantasy, story), Action [excitement], Social (community)]

19. The RPG'er

• 70%+ Gametime: RPGs
• Can breach a bit into some Thematic games and Fantasy Wargaming. Also usually enjoys some Cooperative games and Deduction/Party games
• Usually below average competitive
• [Motivated by Social (community), Immersion (fantasy, story), Creativity (design, discovery, and also often Action (excitement) and Achievement (completion, power)]