In the graphic arts, there are certain rules and principles that encapsulate the definition of quality design. Through the many different rules, such as visuals, rhythm, repetition, and space, artists and designers can utilize them to make a persuasive and impactful piece of media. With visuals, we can make the media pop and stand out. Colors, the font and typography used, and resolution all come together to build a hierarchy of design. With visuals, artists can take full advantage of using rhythm and repetition to show relationships between the design and message. Rhythm and repetition help create a digestible piece, allowing the audience to follow the latest information easily. This goes hand in hand with how graphic illustrators and designers use spacing. Something that many may not realize is how important spacing our messaging and graphics can be. If too close, a piece may look claustrophobic, and if spread too far apart, it will not engage the audience.

There are three principles: visuals, rhythm and repetition, and space, all of which go in tandem with creating websites, applications, and more. The applications and websites we use daily use these design hierarchies to keep their audiences engaged with whatever service or message they are trying to deliver. However, those who design said websites and applications have their own basic design principles they must follow. Navigation and interactivity are paramount for building a digital platform. A good balance of navigation and interaction leaves the audience coming back to whatever message they are trying to deliver. With lackluster navigation and interactivity, it can make the audience frustrated or confused as to why an application or website is designed the way it is. Artists, businesses, and individuals can create their own digital platform. However, to succeed, they must respect these basic design principles.

Without following the principles of design, your messaging can look messy and sloppy. To illustrate everything, I decided to use Canva as a tool to represent the different principles. I believed making a pattern to describe my messaging and using notes would emphasize my statement. To add some flare, I added pin-tacs to make it feel as if this would be seen on a bulletin board at an office. Moreover, I added images that corresponded with each statement to illustrate how impactful each design principle is.