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Specification
Specification
Learners must be taught how to:
Learners must be taught:
- interpret client requirements for pre-production (e.g. purpose, theme, style, genre, content)
- based on a specific brief (e.g. by client discussion, reviewing a written brief, script or specification)
- identify timescales for production based on target audience and end user requirements
- how to conduct and analyse research for a creative digital media product, i.e.:
- using primary sources
- using secondary sources
- produce a work plan and production schedule to include:
- tasks
- activities
- work flow
- timescales
- resources
- milestones
- contingencies.
Learners must be taught:
- the importance of identifying the target audience and how they can be categorised, i.e.:
- gender
- age
- ethnicity
- income
- location
- accessibility
- the hardware, techniques and software used for:
- digitising paper-based documents
- creating electronic pre-production documents
- the health and safety considerations when creating digital media products (e.g. use of risk
- assessments, location recces, safe working practices)
- legislation regarding any assets to be sourced, i.e.:
- copyright
- trademarks
- intellectual property
- how legislation applies to creative media production, i.e.:
- data protection
- privacy
- defamation
- certification and classification
- use of copyrighted material and intellectual property
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