These are the colleges that you are sure you will be accepted to and that you will be able to afford. Even if you are not awarded scholarships, you will be able to afford these schools.
These are colleges where you are likely to be admitted, and that you are likely to be able to afford. Scholarships will be helpful, but not absolutely necessary.
These are colleges that will require a top notch application and you may not be accepted. Also, you will possibly not be able to afford these schools without a solid financial aid package and scholarships.
Distance from home
Weather
Off campus setting
Geography (By mountains, oceans, lakes, city, country-side)
Majors offered
Academic reputation
Teaching style
Classes outside your major
Class size
Size
Atmosphere
Dorms
Diversity
Cost (tuition, room and board, other expenses)
Financial aid offered
Clubs, sports and recreational activities
Art scene
Greek life
Going to college with people you know