Excessive dependence on technology leads to dehumanization and the loss of an authentic society.
In the film, there is a very clear class hierarchy. The protagonist Bing sits in the middle class, where he rides the bike to earn credits. Below him sits the lower class of "lazy and fat" people who clean up. And above him is upper class that own channels and broadcast entertainment to the middle class.
This system of hierarchy depends on the dehumanization of people, and this made possible through their technology and propaganda.
The path to success is made through another opportunity, a golden for 15 millions merits to perform in front of the world and potentially get a channel.
The big success stories are constantly advertised as a means to become rich. The channel where people can watch others perform gives hope to the idea that anyone can reach stardom and make it big. Frankly, not to different from our world.
So how does relate to our world?
We also have a ruling class based on technology, specifically the big tech monopolies.
For computers we have Microsoft and Apple.
For online goods we have Amazon and... Ebay? Not even.
Worst of all, Google (or Alphabet as it is now known) has it's finger in everything. Especially 87% of all search engine page views [15].
That means that Google has the potential to control our human knowledge. 87% of questions are answered by Google.
What can they really do with that? Look at the graph on the right.
There is 4 graphs for different time periods of COVID deaths. At the beginning is when COVID just started with almost deaths. And near the end is 9 months later with 200k deaths.
These graphs show that at the beginning, the anxiety (based on key terms and linguistic analysis) of tweets responding to articles correlated positively to the anxiety of the articles.
However, as time goes on, the correlation even became negative – meaning the more anxious an article, the less anxious the responses.
This shows that it's possible to desensitize people from deaths just by repeating it enough.
The movie shows this desensitization with Bing, when his message about the problems of the societal problems becomes a fun channel to tune into, rather than a serious issue.
To put this into perspective of a real and scary statistic. Consider facial recognition, social credit score and contact tracing – all of which allow the government to track people.
In the US, 26% of people have serious doubts about facial recognition, while in China that number is only 9%.
Furthermore, 81% of people China support contact tracing while in the US, the best of the 3, facial recognition only has 44%.
China heavily controls the media, and that's the influence they can get.
To finally reconnect this to dehumanization, social credit score which has 79% support in China [30], is a technology that promotes choosing friends based on status. Specifically, your social credit score can be lowered if you have low social credit score friend [11].
The highest class is entirely based on those who control the tech monopolies.
In the movie we see #324 watching a game show where heavy weight people are being messed with and its played off as a joke however we see later on that #324 gets upset at a janitor when they appear in the reflection of his screen. He also treats them as lesser by throwing his garbage onto the ground for the janitor to pickup. On top of the game show example there is also a video game that we see #324 and #325 play later on, where it is a zombie apocalypse shooter where all of the zombies are wearing the janitors uniforms. If to make things worse too we see #324 excessively shooting one of the zombies and the game rewarding his actions with points. Further reinforcing the idea that the media in the world is supporting the strict social hierarchy by dehumanizing literally and figuratively the janitors.
Now to bring things into our world I will be focusing on the media and information we consume through social media. This is because social media has 4.59 billion users in 2022 and there is projected to keep growing to 5.85 billion by 2027, The average time spent on a social media has also grown from 40 minutes per day in 2015 to 151 minutes per day in 2022 [3].
With so many people using social media the companies running it have to build the platform around filtering out the information shown to the user However this is compounded by the company's desire to retain as many users as possible. This leads to Facebook showing users politically divisive content in order to get engagement with the posts from the users as Facebook themselves knows as shown through the Facebook Files leak [1]. The divisive content users interacts has a point value that effects the content they see next. Feeding the cycle and showing the same ideas to the user over and over. With research published in Trends in Cognitive sciences finding that people dehumanize groups of people when action is the rallying point instead of a rhetoric [4].
But how do these echo chambers effect users outside of social media? Well the January 6th where a group of rioters broke into the US capital building shouting "Stop the Steal" despite Facebook removing the original group of the same name weeks before. The group Women for America First was the leader in recreating the Stop the Steal Facebook group having the new one gain 365,000 members within the first 24 hours [5]. Showing just how effective Facebook is at circulating engaging posts. With the groups involved getting permits for events in DC on January 5th and 6th [5]. To end this off there is one last statistic I want to show, between 2021 and 2022 we saw a drastic increase in the number of hate groups in the US this brought the total to the highest it has ever been, as shown by this graph [2].
In the movie, no matter where the characters go they will always find themselves surrounded by some kind of screen. These screens automatically capture each individuals preferences, habits, and activities. As soon as Bing wakes up in the morning and faces his wall, he is automatically signed into his profile and shown his avatar, along with his accumulated merit total.
Advertising
When Bing is in the bathroom, we're shown the first occasion of being subjected to these fine tailored advertisements. Bing is either forced to watch the advertisement, or must spend some of his hard earned merits to skip the ad. If Bing decides to do neither, and cover his eyes, the screens begin to play an increasingly louder and higher pitched noise until he finally looks at the screen. Once he heads down to the exercise room full of bikes, he sits down, has the screen sign him in automatically, and his avatar gets to take part in several different activities to distract the user while they pedal to earn their merits.
Avatars
Every individual in the movie has their own avatar that is fully customizable with different cosmetics that can purchased with merits earned by pedaling. These avatars represent each individual, and appear in place of them. This depicts each person as just a part of some bigger system rather than each person having their own individual identity.
Relating this to the real world
It's no questions that most public places we go to have some sort of CCTV surveillance, usually for the sake of protection of some sort. Nowadays it is pretty difficult to find places where we aren't being constantly monitored, just like its seen in the movie. This picture here shows the worlds most surveilled citizens, unsurprisingly China being number one on this list. For each citizen in China, there is more than one camera for that citizen in major cities making it practically impossible to go unnoticed [9]. Not only are we being monitored physically, but our phones even monitor our activities when we least expect it. These come in the form of advertisements based on what you have been searching or actively browsing, or even just talking about with someone. For example, you could be talking to your friend about how college is taking up all your money paying student loans and all of a sudden you see an ad on your phone to become a Door Dasher. This isn't just a coincidence, your phone is actually actively listening to your conversations. Voice data is used by your phone and plan provider and can take many different forms, such as customized adverts and voice assistant programs like Siri and Google Assistant. For marketing objectives, they also pay attention to you. Your voice data is used in the same manner that Google and other search engines do to keep track of your search and browsing history and ensure that the internet advertisements you view are pertinent to your individual interests [10].
Characters are not allowed to express any form of creativity or individual in the real world. They all wear the same grey sweatsuits and are prohibited from possessing personal items. Abi explains her daily routine of making an origami penguin, displaying it on her bike, and a yellow uniformed employee discarding of it.
Consequently, the only means of self expression is through the digital world, sharing their personality, thoughts, and feelings through customizable avatars. As the characters are in secluded rooms, their avatars mimic their movements in real time, allowing them to interact their peers, however, this interaction limited to the capabilities of the avatars. The avatars cannot talk, have limited emotions, and require payment for personalization.
Using the internet to vocalize your opinions or portray your personality limits agency in expression, as YouTube and video creators can restrict any words or phrases in their comments, remove comments, block commentors, or disable the comment feature entirely.
In 2021, YouTube hid the number of dislikes on videos, as depicted in the image on the right. This lead to an overall decrease in engagement. A study analyzed the engagement on 500 videos, observing that the average number of likes and dislikes decreased after the removal of the dislike count, the dislikes decreasing by 60.7% and likes decreasing by 53.8%. After hiding the dislike feature, users were less likely to express their opinions as their expression was not being seen by others.
Additional restrictions occur in the comments of videos. The graph on the left shows the number of comments removed from YouTube videos. From Jan – April of 2023, 1.6 billion comments were removed by creators.
An increased reliance on technology is dehumanizing and induvial expression is restricted as media platforms ultimately control public discussions.
While there are many different ways that the technology can dehumanize us it can also be used to bring people together that otherwise wouldn't be possible. To put things in reference in our world, the internet is used to meet people online with 57% of teens on the internet meeting at least 1 friend online, with over half of that 57% meeting more than 5 friends online [13]. This is supported by a paper published in 2019 that talks about how the internet grants users freedom for interpersonal interactive and community-formation. The same paper also discusses how when users interact online it done when the user is able to express themselves the way they want to, allowing them to find others with the same ideas creating a form of virtual togetherness [12]. Showing how when people make friends online they meet people that they are likely to resonate with more as they can express themselves in the way they want to rather than dehumanizing them.
It is evident that certain technologies can effect individual’s sociability, affecting the ability for the members of the society to connect effectively. In the context of the movie, individuals watch the “Hot Shot” talent show, and interact using virtual avatars, as described earlier. In this society, individuals are incentivized to interact and somewhat socialize using the “channels” and gift features of the system software. As we see throughout the episode, these individuals have trouble connecting and expressing their thoughts, as most primarily engage with the software content rather than in person conversation. One could say that these individuals have a low amount of sociability, or the ability to engage and interact effectively in social situations. This is illustrated by their reliance on technology for basic interactions and the absence of genuine, face-to-face conversations.
A study found that individuals who have an intense craving for online connectivity and show signs of obsessive dependence on their mobile phones often display reduced emotional intelligence. This is especially evident in their capacity for emotion regulation.
Correlation Coefficients between CERI (internet related issues) and CERM (mobile phone related issues): 0.52. This strong positive correlation indicates a decrease in emotional intelligence as the issues increase.
There's a significant body of research supporting the idea that usage of the internet, and especially social media platforms, tends to foster the creation of ideologically consistent groups. These groups often act as barriers, preventing members from accessing or considering opposing viewpoints.
The online environment provides mechanisms that enable individuals to act harmfully with greater anonymity and efficiency. This dynamic can magnify the negative implications for societal interactions and sociability.
A recurrent finding across multiple studies is a direct association between cyberbullying (aggressive behavior exhibited online) and a discernible reduction in empathy levels. This suggests that online aggressive behaviors might be impacting core human traits essential for positive societal interactions. [27]
It is evident that certain attributes of an open society, including free expression, mutual emotional understanding, and happiness can be negatively affected by the strong usage of technology, especially social media.