In a world like the one present in Black Mirror: Fifteen Million Merits, the characters appear to have very few options in regard to how other people see them, as well as control over if and when they are being seen, lending itself to the concept of information privacy [1].

One of the first things you are greeted to upon starting the movie is the main character, Bing, encased completely in a room where the walls and ceiling are all made of TV screen with cameras. Essentially, even when you are sleeping, you are always being monitored to make sure you are doing everything in accordance to how you are supposed to act [2].

Everyone at the beginning of the day must "sign in". What this is, is an automatic action that is done when the character wakes up in the morning, which displays their current "merits" and their very own avatar [3]. This avatar is a representation of themselves that the user can change the appearance of, and have it be used in place of their own beings in certain events, such as the show Hot Shot or for certain games. These avatars are viewable by everyone, and with the ability to spend your earned merits to buy cosmetics and change the appearance of your avatar shows even more so how each individual is seen merely as an entity meant to power the system.

Each individual has special tailored ads that appear in their face seemingly at random that the user must either watch, or use merits to skip. This correlated to having little to no control over your personal data by being subjected to advertising at random times, even when using the bathroom [4].

In the real world, we have many examples of information privacy being breached. For example, everywhere you go in China, you are under constant surveillance. Because of this, you are rarely able to escape being monitored in any sort of way.