Brand Story

Google Pixel has always stood for intelligent design, cutting edge software, and easy integration with the tools people use every day. Often, Pixel has been overlooked in a world dominated by other brands such as Apple or Samsung. Now, Pixel is making a comeback. With a refreshed identity and purpose, Google Pixel is here to be the smartest choice you didn’t know you needed, but that you must have. It's not just a phone, but an everyday companion that quietly makes life easier, better, and smarter.

Our new content strategy centers on the idea that smart should feel simple, and easily transition into everyday life. Whether it’s screening spam calls while you’re in a meeting, cleaning up your photo with one tap, or live translating a conversation on the fly, Pixel is built for the modern day busy lifestyle. It's about getting things done smarter and better, saving you time and energy for the things that matter most. For people like Julia, a real estate agent juggling listings and clients, or for Marques, a young IT worker solving problems.  The Google Pixel offers powerful tools, without the confusion or the price tag of other flashier mainstream phones. 

Pixel content is practical, relatable, and aspirational without being out of reach. We’re not trying to be the phone everyone’s talking about, or to be the device that everyone has, we’re trying to be the phone that’s always there when it matters most. The phone you can rely on. The phone that will excel at every moment. 

This rebrand isn't just about Pixels awesome features, it's about identity, and we know your identity matters. Google Pixel is smart, capable, and cool without trying too hard. We're building a phone for people who are building real lives, and pixel is here to power it. 

Identity Brief

The Google Pixel exists to simplify and enhance everyday life, no matter hard or busy life may seem, Pixel has you covered. This is achieved by using AI-driven technology that’s accessible, intuitive, and seamlessly integrated with the tools everyday people already use. It is important to Pixel to focus on the user's experience first, making features feel effortless, thus reducing stress in your life. Pixel also delivers practical value to people’s daily routines, no matter the situation. Google Pixel is about empowering users with a device that feels more like a helpful partner or assistant than a piece of technology.

Personality

Pixel is more than a phone, if it were a person it would be the friend or companion that always has the right answer.  It is modern, minimalist, but also very bold. Pixel is also very organized, clever, and always two steps ahead, whether planning a trip or solving a problem. It also values efficiency, organization, and is excited about a new idea. Pixel is  passionate about making things work better for everyone, quietly improving the world. 

Voice

Google Pixel’s voice is smart, steady, and uplifting. While it has changed over the years of innovation, it is always focused on people, and how it can make your life simpler. It speaks with quiet confidence and clarity, encouraging users to trust their instincts, explore freely, and make everyday life a little easier. Pixel is reassuring, empowers everyone, making us all feel confident. Often you may hear phrases like, “Smart doesn’t mean complicated,” or “You already know what you’re doing, Pixel’s just here to help.” It says, “You’re handling a lot, but look at you, doing it with style,” and “Let’s make this easier, together.”

Brand Values

Simplicity

Intelligence

Reliability

Brand Logos

Variations

Typography 

Headline Font:  Impact 

The headline font is the same as the one used in the Pixel logo. The goal is for it to be clean, and modern Doing so reflects the brand’s voice. 

Body Font: Merriweather 

The Body Font obviously has to be easy to read so everyone can understand the message and it gets across to all individuals. 

Color Palate

Google Pixel choice color is blue at its core. However, it ranges from a deep navy to a vibrant light blue, and even other colors in our secondary logos. The colors used are Cerulean, with basic white & Black. When paired with Black and white, which gives it clarity. Subtle blue gradients can add depth. 

Primary 

Secondary

Brand Photo Style

The brand photo style features real, confident people using Google Pixel in everyday life. 

Graphic Style

The graphic style is clean, simple, and has smart layouts that reflect clarity and confidence. Giving you a brand to trust.