Audience

Target Audience 

The target persona is aimed at tech-savvy, value-conscious Gen-Z & millennials, between the ages of 18-30, who wants powerful features without a premium price tag. Their income is between $20k-$50k per year. Ideally they are also active on social media, loves taking high-quality photos, and frequently uses their phone for productivity, navigation, and staying connected. They’re drawn to innovative technology and are curious about AI, but don’t want something overly complicated. 

We also want to target those who are frustrated by overpriced competitors and craves a device that is smarter and not harder for everyday daily life. It is also important that they care about privacy, appreciate clean aesthetics, and are open to switching brands if the experience feels fresh, personal, and reliable. 

Julia

Julia is 28 years old and works as a real estate agent, working for a brokerage that has 11–50 employees. She has a bachelor's degree in Business Administration, and eight years of experience working in the real estate sector. She is driven, professional, and her time is very valuable. Her daily tasks include listing properties, counseling buyers and sellers, conducting market research, and forging strong client relationships. Julia makes heavy use of her smartphone to manage CRM software, write emails, schedule appointments, and answer client questions immediately through text or her real estate agencies social media. 

Julia likes to be reliable to her clients, but lately that has been a challenge. She has been looking for tools to make her job easier to help her with reliability. She can navigate her way around a computer and phones, but doesn't consider herself super tech savvy.  Lately she has been trying to find tools that seem to just work and make her job better, like a fast camera for property shots, live call filtering, and quick access to cloud documents. She learns about web-based tools on sites such as Coursera and Udemy and is constantly on the search for technology that simplifies her workflow and client interaction. To Julia, a good phone is her mobile office, marketing machine, and personal assistant. A strategy for content marketing to her would highlight how Pixel facilitates productivity, enhances visual content, and allows her to offer great service in a breeze.

Because Julia's time is divided among showings, meetings, and internet marketing, she needs a phone that can smoothly transition between her professional and personal life. She constantly switches between software like Google Drive, Gmail, her CRM dashboard, and social media sites, so speed and multitasking are crucial. Her phone must also project her companies brand, so high-definition photos and video are also essential. Pixel's simplicity, Google harmony, and smart features would appeal to Julia as an effective and trendy device that can scale with her growing business.

Marques

Marques is 22 years old and recently got a job as an IT technician. It is a small tech company in a small tech company which has less than 10 employees, where he works part-time. He is still in college, and is currently working on finishing his degree in Information Systems. His most of the time at work is spent on troubleshooting software, taking support calls, and dealing with the internal technical requests. Majority of his day is spent by telephone, however he spends quite a few emails, and text. He loves new software and tools that help him perform his job quickly.  He only started his position six months ago and is still at the begining of his profession. He is interested in gaining experience, and increasing his value with his team members. His company provides trainings to him through Plural Sight and required group training for the development of skills. 

Since Marques works and attends school both part time, he has found it difficult to organize his day at work and at school. At work, he often juggles many tasks at once and needs a phone that can handle work equipment, reporting software, and team messaging software effectively and reliably. He needs a device that also has onboard voice transcription, smart multitasking, and crystal-clear call quality. Affordability is also key for Marques as he makes decent money, but also needs to pay for his schooling. Since Marques is tech savvy he wants cutting-edge features at a price that fits within his limited income. A content strategy targeted toward Marques would emphasize the power, productivity features, and value of Pixel, all in a modern, easy-to-use device that supports both his education and professional growth.