You do not optimize remarketing
Remarketing is an effective way to get a customer back to your site . But most entrepreneurs forget about setting it up correctly. Do you optimize your ads? Use these tips to get the most out of your ads:
1) Customize the ads depending on how much time visitors spent on the site
To find out this data, open the Google Analytics report: Reports - Audience - Behavior - Engagement :
AdWords Session Duration
To refine the information on the “Distribution” tab, select “Depth of view” or use this report .
If a person immediately closed the site, he can be shown the benefits of the proposal, to which he did not have time to read. While the visitor who has thoroughly studied the page is easier to return with a discount. Moreover, you can bring it to another page with a tempting offer for a limited circle of customers.
By setting up your ads in this way, you will increase the chances of a returning visitor and converting him to a buyer especially if you are promoting an affiliate store designed on an affiliate bespoke cms revglue.com/bespoke.
2) See where your advertisements were placed
Open “Campaigns - Display Network - Placements” in Google AdWords and learn about the effectiveness of all the sites where your ads were shown.
Some of them convert better, others worse. Accordingly, at first you can increase your bid and attract more interested visitors. For places with poor performance - lower rates. This will make using your advertising budget more efficient. On the same tab, you can delete sites with low conversion and add your placements.
Learn how to determine the best traffic source for your business using Google Analytics .
3) Set up demographic targeting
Remember that displaying different ads, depending on gender and age, helps create clickable ads? This also applies to remarketing. Using the formula specified in paragraph 5, determine your main group - with a high conversion and increase its rates.
4) Test the delivery schedule
It may not make sense to run ads at a time when your potential customers are not configured to study the landing page. For example, they may click on an ad but not view the page. Or close right away. You will lose both money and the buyer.
Use statistics to look at when your page has been browsing the longest and set your ad to show at this time.
8. You incorrectly define the goals of testing the landing
When you pay for each click, it’s important to attract and convert potential customers. It seems to you that the most effective way is to conduct a split test of the landing page. Indeed, if you double the conversion rate on the landing page, you’ll get 2 times more customers and reduce the cost of 1 ad in AdWords. Goals are an awesome option to monitor your success ratio, not only for your campaign but even for your marketing agency redleos.com.
But before you start the test, do these 3 things:
Determine why your users do not leave data or buy a product on the landing page. Examine the statistics and find out at what stage the visitors most often “merge”.
Based on this, create a working hypothesis - for example, you have determined that people often ask the same questions in the chat and do not receive answers. Your hypothesis: “add these answers to the page”.
Create a landing page and test its conversion.
Also check to see if you are making a major mistake that results in incorrect results . You select the wrong test object if you examine:
Button color. All he has to do is stand out from the crowd. Converts visitors into buyers a call to action - check its effectiveness. For example, on the Annual Coaching page, we use the following text on the button:
Landing page call to action example
Placement form. The location on the right or left, on the first or second window - very slightly affects the desire of the visitor to fill it. But 10 entry fields are a good reason to close the page. Think about how much information you really need. Use no more than 3 fields to increase the number of answers:
Number of form fields
Page Layout. A beautiful picture will not save if the quality of your product or service is low and the offer text is not catchy.
And finally ... Use location targeting
Want to increase the number of potential customers by an average of 21.9%? According to Clicteq research, all you have to do is use geo targeting:
Create separate ads for each city in the areas you are targeting.
Add the name of this city to the ad text.
Target a city and exclude it from general advertising.
That's all. Use these tips to get the most out of your advertisements and attract many customers at a low price.