Privacy Policy
INTRODUCTION
Your privacy is important to us. This notice describes how we handle information in relation to your use of our games and associated offerings (the "Services"), including those played via websites, mobile applications, personal computers, or other platforms, along with support, marketing, and advertising activities.
By detailing our practices, we aim to provide clarity on:
i) The categories and sources of information we gather,
ii) Why this information is collected and utilized,
iii) Circumstances under which information may be shared, and
iv) The controls and choices available to you concerning your data.
This notice governs all Services and data collection activities, except where a separate policy is explicitly provided. We may revise this notice; the updated version will be posted on our official channels. Continued use of the Services constitutes acceptance of the revised terms.
This Privacy Notice is an integral part of, and is governed by, our general Terms of Service.
SECTION 1 – INFORMATION COLLECTION
1.1 User-Supplied Data
During registration and use of the Services, you may choose to provide information that can identify you, such as:
Contact Details: Including name, identification numbers, physical or email address, and phone contacts.
Access Credentials: Username and password for your account.
In-Game Profile: Account ID, character name, and avatar. Be aware this information is often visible to other players as part of the social gaming experience and may be shared via linked third-party services.
Preferences and Profile Data: Selected content preferences and your chosen profile imagery.
Communications: Messages sent within the Services, such as chat histories or customer support inquiries.
Transaction Information: Data needed for billing and financial transactions. Note: Payments processed by third parties are subject to their own privacy terms.
Voluntary Submissions: Other information you provide, for example, to recover a lost account.
1.2 Automatically Gathered Data
Our systems and those of our partners automatically collect certain technical data when you interact with our Services, using technologies like cookies and device identifiers.
This includes your IP address, device attributes (model, OS, browser), general and precise location data, unique device/advertising identifiers, and gameplay analytics (session length, progress, interactions).
We also collect data on your usage patterns: pages visited, features used, referral sources, and clickstream data.
Most web browsers allow you to manage cookie settings. Disabling them may impair your experience and limit access to certain Service features.
1.3 Data from External Sources
We may receive information about you from third parties, such as:
Social networks or platforms you use to log in (e.g., Facebook, Google).
Partners who assist with analytics, fraud prevention, or payment processing.
Data providers offering demographic or interest-based information to supplement our analysis.
SECTION 2 – USE OF INFORMATION
We process your information for specific, lawful purposes:
2.1 Service Delivery & Operation
To create your account, enable gameplay, process transactions, deliver purchases, provide customer support, and send essential administrative communications (e.g., security alerts, policy updates).
2.2 Service Enhancement
To update, maintain, and improve the Services, personalize your experience, develop new features, manage our relationship with you, and facilitate player communications and social interactions.
2.3 Marketing & Advertising
To deliver relevant offers, promotions, and advertisements within the Services and on other platforms. This may involve using data like your country, age, gameplay history, and device information to tailor marketing. We work with advertising partners for these activities.
Your Choice: You can opt-out of personalized advertising through your device settings (e.g., "Limit Ad Tracking" on iOS, "Opt-out of Ads Personalization" on Android) and/or within the game settings.
2.4 Safety, Security & Fraud Prevention
To ensure a fair and secure environment for all users. This includes monitoring to detect cheating, harassment, or fraud, enforcing our terms, protecting our rights and property, and complying with legal obligations.
2.5 Analytics & Research
To conduct internal analysis, testing, and research to understand how our Services are used, troubleshoot issues, and evaluate new game concepts.
2.6 With Your Consent
For any other purposes for which we have sought and obtained your clear permission.
SECTION 3 – INFORMATION SHARING
We do not sell your personal information. We share data only in the following contexts:
Service Providers: With trusted vendors who perform services on our behalf (e.g., hosting, analytics, payment processing, customer support, advertising). They are contractually bound to protect your data and use it only for the services we request.
Legal Compliance & Protection: When required by law, regulation, legal process, or governmental request. We may also share information if we believe it is necessary to protect the rights, safety, or property of our company, our users, or the public, or to enforce our legal agreements.
Corporate Transactions: In connection with a merger, sale of company assets, financing, or acquisition of all or part of our business by another company.
Aggregated/De-identified Data: We may share aggregated or anonymized information that cannot reasonably be used to identify you for business analysis, market research, or similar purposes.
Other Players: As a core aspect of our social games, certain profile information, in-game actions, and public communications are visible to other players as intended by the game's design.
SECTION 4 – YOUR RIGHTS & CONTROLS
Depending on your region, you may have certain rights regarding your personal data. You can typically:
Access & Correction: Request to see or update the personal data we hold about you.
Deletion: Request deletion of your personal data, subject to certain legal exceptions.
Objection/Restriction: Object to or ask us to restrict certain processing activities.
Data Portability: Request a copy of your data in a structured, machine-readable format.
Marketing Preferences: Opt-out of receiving promotional communications by using the "unsubscribe" link in emails or adjusting in-app settings.
Consent Withdrawal: Where processing is based on consent, you may withdraw it at any time.
To exercise these rights, please contact us using the details in Section 12. We will respond as required by applicable law. You also have the right to lodge a complaint with your local data protection authority.
SECTION 5 – DATA RETENTION
We retain your information only as long as necessary to fulfill the purposes outlined in this notice, unless a longer retention period is required or permitted by law (e.g., for legal compliance, dispute resolution, or contract enforcement). When your account is deactivated, we will take steps to securely delete or anonymize your data.
SECTION 6 – INTERNATIONAL DATA TRANSFERS
Our operations are global. Your information may be processed in countries other than your own, which may have different data protection laws. When we transfer data across borders, we implement safeguards like Standard Contractual Clauses approved by relevant authorities to ensure an adequate level of protection.
SECTION 7 – CHILDREN'S PRIVACY
Our Services are not directed to children under the age of 13 (or the higher age threshold in certain jurisdictions, such as 16). We do not knowingly collect personal information from such individuals. If we become aware that we have inadvertently done so, we will take prompt steps to delete that information.
SECTION 8 – SECURITY MEASURES
We implement reasonable technical, administrative, and physical security measures designed to protect your information from unauthorized access, disclosure, alteration, or destruction. However, no electronic transmission or storage method is 100% secure, and we cannot guarantee absolute security.
SECTION 9 – DISPUTE RESOLUTION & GOVERNING LAW
This notice and any disputes related to it shall be governed by the laws of Singapore, excluding its conflict of law rules. You agree to submit to the non-exclusive jurisdiction of the courts located in Singapore for the resolution of any such disputes. We encourage users with concerns to contact us first to seek a resolution.
SECTION 10 – BUSINESS TRANSFERS
In the event of a corporate sale, merger, reorganization, dissolution, or similar event, your information may be part of the transferred assets. You acknowledge and agree to such potential transfers.
SECTION 11 – UPDATES TO THIS NOTICE
We may update this Privacy Notice to reflect changes in our practices, technology, or legal requirements. We will post the revised notice and update the effective date. We encourage you to review it periodically.
SECTION 12 – CONTACTING US
For questions about this Privacy Notice, our data practices, or to exercise your privacy rights, please contact our designated privacy contact point via email at:smingxuan1124@163.com
SECTION 13 – LANGUAGE
The English language version of this Privacy Notice is the controlling version. Any translations provided are for convenience only and are not legally binding.
Version: 1.0