CREATIVE HEARTS TEAM

CREATIVE HEARTS 501(c)(3) was founded in August 2024 in response to the founder, Vivienne Fullerton’s, personal experiences with four loved ones affected by memory loss over the course of 15 years. With an innate entrepreneurial spirit, Vivienne founded two businesses between the ages of 5 and 12.  At 14, she was driven to create her first nonprofit, CREATIVE HEARTS, to help seniors in her community.  Her community work was recognized by People Magazine, and awarded a silver medal by the United States Congress Congressional Award, a gold President's Volunteer Service Award, and the United Nations Association of the United States of America Ambassador Award. 

Her brother, Alexander Fullerton, shared these same experiences with loved ones and became a partner at CREATIVE HEARTS at 13 years of age. Alexander helps plan and lead workshops, creates community art installations and tracks CREATIVE HEARTS impact and finances.

In 2025, both of their efforts were recognized by the Dementia Society of America with the Ginny Gives® Award.

In addition to helping care for their family members impacted by dementia, Vivienne and Alexander volunteered in memory care homes by providing pet therapy, games, and companionship, demonstrating a strong commitment to supporting others in need. They witnessed firsthand the profound impact that dementia has on individuals and families, as well as the positive impact collaborative creative expression and companionship can have on emotional well-being.   

Over the past decade, Vivienne and Alexander have dedicated a combined effort of more than 800 hours to volunteering at local nonprofits and assisted living homes. Some organizations they have volunteered for include the San Diego Humane Society, Helen Woodward Animal Center, Frosted Faces Foundation, Poway Senior Living, Bayshire Torrey Pines, Villa Lorena Assisted Living, Chickadee Country Farm, La Jolla Country Day School,  Del Sur Community Association, Solutions For Change, Coastal Roots Farm, Seacrest Village Retirement Community, and the San Diego Rescue Mission.