CREATIVE HEARTS TEAM

CREATIVE HEARTS 501(c)(3) was founded in 2024 by Vivienne Fullerton, motivated by her experiences with  four loved ones affected by memory loss over 15 years. With an innate entrepreneurial spirit, Vivienne founded two businesses by age 12.  At 14, she created her first nonprofit to help seniors in her community.  Her community work was recognized by People Magazine, and awarded a gold medal by the United States Congress Congressional Award, a gold President's Volunteer Service Award, and the United Nations Association of the United States of America Ambassador Award. 

Her brother, Alexander Fullerton, joined her as a partner at 13, where he helps lead workshops and track the nonprofit's impact. 

In 2025, CREATIVE HEARTS was honored to receive the Ginny Gives® Award from the Dementia Society of America.

In addition to helping care for their family members impacted by dementia, Vivienne and Alexander volunteered in memory care homes by providing pet therapy, games, and companionship, demonstrating a strong commitment to supporting others in need. They witnessed firsthand the profound impact that dementia has on individuals and families, as well as the positive impact collaborative creative expression and companionship can have on emotional well-being.   

Over the past decade, Vivienne and Alexander have dedicated a combined effort of more than 800 hours to volunteering at local nonprofits and assisted living homes. Some organizations they have volunteered for include the San Diego Humane Society, Helen Woodward Animal Center, Frosted Faces Foundation, Poway Senior Living, Bayshire Torrey Pines, Villa Lorena Assisted Living, Chickadee Country Farm, La Jolla Country Day School,  Del Sur Community Association, Solutions For Change, Coastal Roots Farm, Seacrest Village Retirement Community, and the San Diego Rescue Mission.