Digital Marketing

CPMI Institute is a leading provider of industry-focused Digital Marketing courses, designed to equip individuals with the skills needed to excel in the rapidly growing IT sector. Through a blend of practical training and expert-led sessions, CPMI ensures students master cutting-edge tools and strategies to thrive in the world of online marketing.

What truly sets CPMI apart is its exceptional placement support, connecting students with top employers and unlocking exciting career opportunities. With a strong emphasis on hands-on learning, real-world projects, and career guidance, CPMI Institute empowers aspiring professionals to confidently take their place in the dynamic digital landscape.

Course Objective

- Equip students with a comprehensive understanding of Digital Marketing concepts, tools, and strategies.

- Develop practical skills in key areas such as SEO, social media marketing, content marketing, email marketing, and paid advertising.

- Provide hands-on experience with the latest digital marketing platforms and technologies.

- Enhance problem-solving abilities by teaching students how to create and execute effective marketing campaigns.

- Prepare students for the ever-evolving demands of the digital marketing industry with up-to-date knowledge and trends.

- Foster critical skills like analytical thinking, communication, and creativity to excel in digital marketing roles.

Microsoft Basics

Unit 1: Introduction to Microsoft Office Suite
Unit 2: Microsoft Word Basics
Unit 3: Microsoft PowerPoint Basics
Unit 4: Microsoft Excel Basics
Unit 5: Microsoft Outlook Basics
Unit 6: Microsoft Access Basics

Search Engine Optimization (SEO)

Unit 1: Introduction to SEO
Unit 2: Keyword Research
Unit 3: On-Page Optimization
Unit 4: Technical SEO
Unit 5: Off-Page Optimization
Unit 6: Local SEO
Unit 7: SEO Analytics
Unit 8: SEO Best Practices and Updates

Email, Display, and Social Media Advertising

Unit 1: Introduction to Online Advertising
Unit 2: Email Advertising
Unit 3: Display Advertising
Unit 4: Social Media Advertising
Unit 5: Ad Copywriting and Design
Unit 6: Ad Performance Tracking and Analytics
Unit 7: Compliance and Legal Considerations

Website Planning & Development

Unit 1: Understanding Website Planning
Unit 2: Research and Analysis
Unit 3: Choosing a Domain Name and Hosting
Unit 4: Website Design Principles
Unit 5: Frontend Development
Unit 6: Backend Development

E-Commerce

Unit 1: Introduction to E-commerce
Unit 2: E-commerce Business Models
Unit 3: Setting Up an E-commerce Store
Unit 4: Payment Gateway Integration
Unit 5: Order Fulfillment and Shipping
Unit 6: E-commerce Marketing Strategies

Content Marketing

Unit 1: Introduction to Content Marketing
Unit 2: Content Strategy Development
Unit 3: Content Creation Basics
Unit 4: Content Distribution Channels
Unit 5: Social Media Content Marketing
Unit 6: Email Content Marketing

Google Sites

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