Client Care During a Sale

CLIENT CARE DURING A SALE

Part of our job as clean beauty consultants is to let our clients and network know when they can buy their favourite clean products at a discount and save their hard-earned dollars!

One system that shows your clients extra care is to personally message/email clients & members the night before (or morning of) a sale/promotion to let them know the details of the sale and the items you personally feel are great to stock up on right now.

You can use your back office in Behind the Counter to bring up your client list with emails, sort it using the search button and/or filters, and even export it into a spreadsheet. A simple way to reach all your clients via email is to use the "BCC section" when sending an email. This allows you to send the same message to multiple people while keeping their personal information private. Most importantly, do what works for you and your clients!

Sorting (and exporting) your client list from Behind the Counter and sending a separate message to your Member group with a slightly different message than your Client group (not Members) is another way to make this more personal.

OTHER WAYS TO SERVE YOUR CLIENTS DURING A SALE:

Share on social media: ways to save money on top quality clean beauty, your favourite products at the moment, details of the sale (remind them when it ends!)
Offer a local Group/Bulk Order during the sale to enjoy a higher discount plus no shipping fees

Sample Email:

Happy <spring>, <Wednesday>, <weekend>, etc...!

It's that time again! Beautycounter is having an incredible site-wide sale and I wanted to make sure you grab some of your faves (and try some of the new launches!) while they're being offered at discount!

Everything is <insert details of the sale + dates>. The only exclusions are <insert exclusions here>...but adding excluded products will increase your potential to earn the extra discount, so still a great opportunity!

If you're looking to switch things up during this seasonal change, I recommend <insert your recommendations here PLUS the link to a curated shopping cart or your pws>.

Because you are a <Client // Member>, you will receive <Members: free shipping when your order subtotal is over ___ and then you can use any product credit in your account! You will also earn 10% product credit for this order! Client: you can upgrade to the membership for just _____ to enjoy free shipping on orders over ____, 10% back in product credit, plus a free gift with purchases over ____>

Let me know if you'd like any further recommendations or help with placing your order.

Enjoy your <day, week, weekend, eveing>!

xo Name

________
You are receiving this email as a courtesy to let you know about Beautycounter's sitewide sale. If you are not interested, please ignore.

Sample Post:

The < Friends and Family, Black Friday, etc> Sale is Here!!!!!

The What:

15% savings on all purchases sitewide for eligible customers.
20% savings on orders $250+ (based on subtotal before discounts) in product for eligible customers.
Member exclusive: 25% savings on orders $250+ (based on subtotal before discounts) in product. Available to current, enrolling, renewing, and lapsed Band of Beauty Members.

The When:

The How:

Shop here!

Other Sale Boosters:

Be sure you have a pop up set up! Watch this video on HOW TO SCHEDULE A POP UP
Offer your clients "shopping or referral links". This is a great way for them to share their love of clean beauty with friends and family while enjoying the opportunity to earn some host rewards with minimal effort. Set them up with a link (create a pop-up), send them the link to share, and give them a few words to say...easy peasy!
LIVE videos, demo videos, reels, posts, your faves, etc. Do this WORK SESSION ON CREATING CONTENT.
Make your list and check it twice! Write down everyone you think of, pull up your client list from BTC, and send a message to ALL! Offering them a chance to enjoy clean beauty at a discount is offering them exceptional service! They'll be so grateful! Use this CONTACT LIST to help in getting names down on paper.
Always send more than one message...ideally 3! When the sale begins, a day or two before the sale ends, and on the last day of the sale (within hours of it ending).
HAVE FUN!!!! Being able to offer a discount makes getting safer products into the hands of everyone just that much easier! Share your excitement with the people on your list and they'll feel it!

Images to Help You Share

Use these "Ready to Go" images found in the this SOCIAL MEDIA RESOURCES or create your own using these "Customizable Canva Templates"!

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