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1. STAY CLEAN AND CONFIDENT
1. STAY CLEAN AND CONFIDENT
Swap your antiperspirant for The Clean Deo’s aluminum-free formula, which fights odour and absorbs sweat, safely. (Bonus: it’s refillable.)
WHAT'S IN
WHAT'S IN
Non GMO Cornstarch and baking soda which work together to help absorb wetness and neutralize body odour.
WHAT'S OUT
WHAT'S OUT
Aluminum, which can potentially clog pores and hinder the body’s natural detox process.
2. WAKE UP ON THE BRIGHT SIDE
2. WAKE UP ON THE BRIGHT SIDE
Swap your vitamin C treatment for Counter+ All Bright C Serum for a daily boost of clean radiance.
WHAT'S IN
WHAT'S IN
Two forms of Japanese vitamin C, which deliver a uniquely effective, ultra-stable blend with 10% potency.
WHAT'S OUT
WHAT'S OUT
L-Ascorbic acid, which can be very unstable and quickly lose its effectiveness.
3. GET UP AND GLOW
3. GET UP AND GLOW
Swap your exfoliator for Counter+ Overnight Resurfacing Peel and sleep your way to a safer glow.
WHAT'S IN
A combo of resurfacing acids and soothing acids to gently but effectively refine skin.
WHAT'S OUT
Polyethylene glycol (a.k.a., PEG), which we’ve banned due to potential reproductive and developmental toxicity concerns.
4. CHECK OFF YOUR DAILY TO-DEW
4. CHECK OFF YOUR DAILY TO-DEW
Swap your tinted moisturizer for Dew Skin Tinted Moisturizer for clean, sheer coverage, SPF 20, and better skin over time.
WHAT'S IN
Non-nano zinc oxide, a mineral sunscreen which physically bounces the sun’s rays away.
WHAT'S OUT
Octinoxate and oxybenzone, two common sunscreen ingredients that may contribute to the collapse of coral reefs.
5. MEET YOUR MOISTURIZER MATCH
5. MEET YOUR MOISTURIZER MATCH
Swap your moisturizer for Countermatch Adaptive Moisture Lotion and get up to 24 hours of clean hydration*.
WHAT'S IN
Olive-derived squalane, which draws moisture into the skin and visibly restores elasticity.
WHAT'S OUT
Cyclic silicones, which give skin a silky feel but may contain toxic impurities.
6. REDEFINE HOW YOU SHINE
6. REDEFINE HOW YOU SHINE
Swap your lip gloss for Beyond Gloss. Its ingredients will give you something to smile about.
WHAT'S IN
Sweet, safer scents—like certified organic vanilla, mindfully sourced from Madagascar.
WHAT'S OUT
Synthetic fragrances. Beautycounter rigorously screens all the fragrances used for trace contaminants to ensure they meet strict safety standards. All of the fragrance ingredients are also disclosed on the ingredient list, so you know exactly what is in each one.
7. GET BETTER WITH AGE
7. GET BETTER WITH AGE
Swap your anti-aging treatment for Countertime Tripeptide Radiance Serum and get retinol-like results—without undesirable side effects.
WHAT'S IN
Retinatural Complex, Beautycounter's innovative blend of Swiss Alpine rose and bakuchiol that visibly increases skin firmness and elasticity.
WHAT'S OUT
Retinol, which can cause skin irritation and increased sun sensitivity
What does 'clean' mean?
What does 'clean' mean?
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