Project WinIt333

Delivered high-performance outbound sales support for a global i-gaming platform, boosting conversions and enhancing customer outreach. 

Image Description & Process Overview

The images in this section capture our end-to-end outbound sales process for a global i-gaming client — from strategy planning to performance tracking.

They showcase:

• Campaign Planning Boards – outlining target segments, lead flow, and communication touchpoints.
  
  

• Call Workflow Diagrams – representing our structured outreach approach for efficient conversion.
  
  

• Sales Dashboards & Reports – tracking KPIs such as conversion rate, lead engagement, and ROI growth.
  
  

• Team Activity Snapshots – highlighting collaboration, training, and real-time performance monitoring.
  
  

Artefacts Created
Throughout the project, our team developed:

• Custom sales scripts tailored for the gaming audience
  
  

• Lead management templates and CRM integration setups
  
  

• Performance tracking sheets and weekly progress visualizations
  
  

• Quality assurance checklists to ensure consistency and compliance
  
  

Each artefact was designed to enhance clarity, accountability, and efficiency — resulting in a streamlined sales workflow and measurable impact for the client.

Corebridge Solutions acted as the strategic execution partner for the i-gaming client’s outbound sales campaign. We managed the complete sales cycle — from lead identification and script development to outreach, conversion tracking, and reporting. Our team blended persuasive communication with data insights to drive measurable growth.

Collaboration:
To achieve success, we worked closely with the client’s marketing and customer acquisition teams to align messaging and audience targeting. Internally, our BPO and analytics teams collaborated to optimize call strategies, improve response rates, and ensure consistent service quality.

Outcome:
Through this partnership, Corebridge not only achieved and exceeded the client’s sales targets but also delivered a 30% improvement in lead conversion efficiency. The project strengthened client engagement, improved brand reach, and reinforced Corebridge’s reputation as a reliable, high-performance outsourcing partner.