Project AquaBoost
Project AquaBoost
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Social Media Revamp for Water Purifier Startup, Kolkata-based
Social Media Revamp for Water Purifier Startup, Kolkata-based
We revamped the social media presence of a Kolkata-based water purifier brand, delivering a complete strategy, creative content, and performance-driven campaigns to boost engagement and generate leads.
Image Description & Process Overview
Image Description & Process Overview
The images showcase our end-to-end social media revamp process:
Content Calendar & Campaign Planning: Monthly posting schedules and campaign timelines.
Branded Creatives & Video Ads: Examples of graphics, infographics, and short promotional videos designed for campaigns.
Performance Dashboards: Screenshots highlighting engagement, reach, and lead generation metrics.
Team Collaboration: Behind-the-scenes snapshots of brainstorming, creative development, and strategy discussions.
Artefacts Created:
Complete social media strategy including branding and campaign roadmap
50+ posts and 5 video ads for multiple platforms
Monthly content plan for consistent posting and engagement
Analytics and reporting templates to track ad performance and lead conversion
Corebridge transformed the startup’s social media presence, tripling engagement and significantly improving lead generation through strategic content and creative campaigns.
Corebridge’s Role & Collaboration:
Role: Led the strategy, creative design, ad management, and analytics reporting for the client’s social media channels.
Collaboration: Worked closely with the client’s marketing team to align messaging and branding. Internally, creative and analytics teams collaborated to ensure posts were visually appealing and performance-focused.
Results:
3× increase in engagement within 2 months
40% improvement in inquiry-to-lead ratio via Facebook Ads
Successfully delivered 50+ social media posts and 5 video ads
Tools Used: Canva, Meta Ads Manager, Buffer
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