United States Over-The-Top (OTT) Video Market was valued at USD 20.0 Billion in 2022 and is projected to reach USD 75.0 Billion by 2030, growing at a CAGR of 16.5% from 2024 to 2030.
The US Over-The-Top (OTT) video market has experienced significant growth over the last decade, evolving into a key player in the entertainment industry. With consumers shifting away from traditional cable services, OTT platforms like Netflix, Hulu, and Amazon Prime Video have become household names, revolutionizing how content is consumed. OTT video services are delivered over the internet, allowing users to stream video content without the need for satellite or cable subscriptions, offering both flexibility and personalization.
The demand for OTT video content is growing exponentially, fueled by the rise of mobile devices, smart TVs, and faster internet speeds. Consumers are seeking on-demand content, binge-worthy series, and exclusive releases, making OTT platforms a primary source for entertainment. As a result, industries across the board, from content creators to advertisers, are adjusting their strategies to meet the needs of this new digital landscape.
One of the main drivers of this market growth is the changing preferences of viewers. Traditional TV viewing is declining, while OTT video consumption rises, with reports indicating a steady shift toward subscription-based models. OTT services cater to diverse tastes, offering everything from classic movies to niche documentaries, and even live streaming events such as sports and news. These platforms provide a wide variety of content at consumers' fingertips, with flexible pricing models, making it more accessible to different audiences.
Industries are increasingly recognizing the importance of the OTT video market in reaching wider audiences. Advertisers are leveraging the targeted advertising capabilities of OTT platforms, allowing them to engage consumers with personalized ads based on their viewing habits. Additionally, content creators and media companies are investing in exclusive content, as original programming becomes a powerful tool for attracting and retaining subscribers. As competition intensifies, platforms are also innovating in areas such as user experience, offering features like personalized recommendations, offline viewing, and multi-device streaming.
The US Over-The-Top (OTT) video market's rapid growth is also prompting regulatory challenges, as lawmakers consider how to manage content distribution in this uncharted space. The industry must balance innovation with the need for fair competition and consumer protection, ensuring that OTT services continue to thrive without compromising quality or accessibility. The future of the US OTT video market is bright, with continuous advancements in technology and content offerings promising to further transform the entertainment landscape.
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Microsoft Corporation
Yahoo Inc.
Amazon
Google Inc.
Netflix Inc.
Roku
Inc.
Hulu
Apple
Inc.
Akamai Technologies
Meta Platforms
Inc.
Limelight Networks
Inc.
By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. The Asia-Pacific region is expected to be a key driver of growth, accounting for more than 35% of total revenue growth. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.
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Growing demand for below applications around the world has had a direct impact on the growth of the US Over-The-Top (OTT) Video Market
Video-on-demand (VOD)
Live streaming
Transactional video-on-demand (TVOD)
Subscription video-on-demand (SVOD)
Smartphones
Smart TVs
Tablets
Desktop/Laptops
Gaming Consoles
Subscription-based
Advertising-based
Hybrid model
Individual consumers
Commercial enterprises
Sports
Movies
TV shows
Documentaries
Music
US (United States, US and Mexico)
Europe (Germany, UK, France, Italy, Russia, Turkey, etc.)
Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
South America (Brazil, Argentina, Columbia, etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
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1. Introduction of the US Over-The-Top (OTT) Video Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
Data Mining
Validation
Primary Interviews
List of Data Sources
4. US Over-The-Top (OTT) Video Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. US Over-The-Top (OTT) Video Market, By Type
6. US Over-The-Top (OTT) Video Market, By Application
7. US Over-The-Top (OTT) Video Market, By Geography
US
Europe
Asia Pacific
Rest of the World
8. US Over-The-Top (OTT) Video Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
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