United States Additive-use Matcha Tea Powder Market was valued at USD 0.7 Billion in 2022 and is projected to reach USD 1.4 Billion by 2030, growing at a CAGR of 8.8% from 2024 to 2030.
The US Additive-use Matcha Tea Powder Market has witnessed a significant surge in demand in recent years, driven by its growing adoption across various industries. Matcha, a finely ground powder made from specially grown green tea leaves, has become an essential ingredient due to its numerous health benefits, including increased metabolism, antioxidants, and improved focus. As a result, industries ranging from food and beverages to cosmetics are increasingly incorporating additive-use matcha tea powder in their products.
Food and beverage manufacturers are one of the largest consumers of additive-use matcha tea powder. The powder is used in an array of items, from smoothies and lattes to baked goods and snacks. The market has seen a notable rise in matcha-flavored products as consumers seek healthier alternatives to sugary, processed foods. According to recent trends, matcha is being used in everything from ice creams and cakes to protein bars and health shots, positioning it as a powerful ingredient in the wellness sector.
The demand for additive-use matcha tea powder isn't limited to food products. The beauty and cosmetics industry has also jumped on the bandwagon, with matcha being incorporated into skin creams, face masks, and cleansers. Matcha’s high concentration of antioxidants and its anti-inflammatory properties make it an ideal addition to personal care products, offering benefits such as soothing irritated skin and reducing signs of aging.
Additionally, the growing awareness of matcha's potential benefits in terms of energy and mental clarity has spurred its use in wellness products, such as supplements and energy drinks. The use of additive-use matcha tea powder in supplements has also expanded due to increasing demand from health-conscious consumers. This growth reflects the wider trend toward natural, plant-based ingredients in various industries.
The US Additive-use Matcha Tea Powder Market continues to evolve as more sectors recognize its versatility and health-promoting qualities. The market’s potential is vast, with the growing interest in wellness, sustainability, and plant-based alternatives driving its expansion. As the demand for high-quality, functional ingredients increases, the use of additive-use matcha tea powder will likely become even more prominent across various industries in the years to come.
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Aiya
Marushichi Seicha
ShaoXing Royal Tea
Marukyu Koyamaen
ujimatcha
Yanoen
AOI Seicha
DoMatcha
Associated British Foods
Yamamotoyama
Encha
Mizuba Tea
By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. The Asia-Pacific region is expected to be a key driver of growth, accounting for more than 35% of total revenue growth. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.
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Growing demand for below applications around the world has had a direct impact on the growth of the US Additive-use Matcha Tea Powder Market
Organic Matcha Tea Powder
Conventional Matcha Tea Powder
Premium Grade
Ceremonial Grade
Culinary Grade
Food & Beverages
Cosmetics & Personal Care
Dietary Supplements
Bags
Cans
Jars
Stick Packs
Online
Offline
US (United States, US and Mexico)
Europe (Germany, UK, France, Italy, Russia, Turkey, etc.)
Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
South America (Brazil, Argentina, Columbia, etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
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1. Introduction of the US Additive-use Matcha Tea Powder Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
Data Mining
Validation
Primary Interviews
List of Data Sources
4. US Additive-use Matcha Tea Powder Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. US Additive-use Matcha Tea Powder Market, By Type
6. US Additive-use Matcha Tea Powder Market, By Application
7. US Additive-use Matcha Tea Powder Market, By Geography
US
Europe
Asia Pacific
Rest of the World
8. US Additive-use Matcha Tea Powder Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
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