About KLiC Retail Management

Retail sector is becoming a leader in service sector but the knowledge that is required for the employees as well as the entrepreneurs is always being a question. How one store gains more business and the other shuts down? Why one employee of the store has more salary then the other? Does it happen because of knowledge gap or skill gap?
Retail Management course will give you knowledge about the various things that has to be taken in note when you work in retail store of any level whether it is a departmental store or a huge shopping mall.
The specialty of this course is that, by doing it you can work in a store or you get enough knowledge to start your own store.

INTRODUCTION

Retail industry in India is undoubtingly one of the fastest growing retail industry in the world. The retail industry includes shopping centers to malls to huge complexes with shopping, entertainment and food all under one roof.

It is because of this combination that the retail industry is expanding into many new hypermarkets, supermarkets, departmental stores. This course also gives experiences of Augmented Reality (AR) and Virtual Reality (VR) applications in Retail sector, which is a next step in future of retail all over the world.

WHAT WILL YOU LEARN ?

The upcoming trends in the retail business

The structure of old and new retail market business

Various oppurtunities in retail sector

Various Government policies to support your business

Taking your existing retail business ahead with online retailing

CERTIFICATION

This course is recognized by Yashwantrao Chavan Maharashtra Open University (YCMOU) and MKCL. YCMOU will provide the Mark Sheet and MKCL will provide the Expert Certificate subject to fulfillment of requisite criteria. Expert certificate is provided as the appreciation of additional work for the said course in form of mini-projects

SYLLABUS

Introduction to Retail

Key terminologies used in Retail

Types of Retail Outlets

Financial Aspects

Legal Aspects

Retail Mechanism

Consumer Behaviour and Expectation

Communication in Retail

Handling Difficult Customer

Category Management

Pricing in Retail

Store Operations

Retail Merchandising

Retail Marketing

Multi-channel Retailing

Challenges in Retail

Factors to consider before buying a franchise

Hiring & Managing of Human Resource

Customer Retention

Technologies in Retail

Trends in Retail

Case Studies

Certification:

KLiC courses are recognised by Yashwantrao Chavan Maharashtra Open University (YCMOU).
MKCL provides certificate to the KLiC learner after his/her successful course completion.
Yashwantrao Chavan Maharashtra Open University (YCMOU) provides mark sheet to successfully passed KLiC learners (Jurisdiction: Maharashtra).

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