Branding and Advertising in a Nutshell

Brand advertising is a form of approach that fosters client loyalty, brand recognition, and long-lasting business relationships. The goals of brand advertisements are to draw attention, and build a solid, enduring brand identity, brand legitimacy, and brand awareness. The concept behind the product or service—the brand identity—allows buyers to distinguish among the many comparable goods and services offered by different businesses.

Now, do you wish to learn more about the world of branding?

See your future as a ‘branding expert’ with the Executive Programme in Branding & Advertising. Earn the coveted certification from IIM Indore. The participants of the Executive Programme will be well-versed in 21st-century branding techniques. You will gain knowledge about strategic brand thinking and how to build compelling brand communications. The design and execution of successful advertising campaigns—which are essential for luring in new clients and keeping existing ones—will also be covered in this course on advertising.