Creators of Pinterest

Production

A background in advertising products at Google and a passion for collecting is behind his position as CEO of Pinterest, Ben Silbermann. A website was developed, where one could look through several interesting and appealing pictures and bookmark them to use them later while working on their project. The success of Pinterest can be explained by its strong orientation towards enhanced user experience and innovative breakthroughs’ The platform has gone through several upgrades and rebranding. Pinterest’s technical foundation consists of intricate systems for storing and retrieving millions of images and other data resources. Machine learning A.I is employed in recommendation of content, as well as customizing user experience over this platform. A unique production element is rooted deep into the platform cultural circuits with its overall design being driven by users interacting and giving feedback. “Dataists believe that a comprehensive approach supported by appropriate biometric information, computing speed, will make it possible to analyze a person even at a deeper level, more profoundly than mankind knows itself. (Harari)”. The logic behind these circuits is further refined with algorithmic curated. As such, Pinterest acts as a feedback mechanism that continually shapes and reshapes the digital product landscape.