Pinterest appears like a regular app, but is now seen as a culture that produces, consumes, represents and regulates content in cyberspace. Regarding digital culture, Pinterest is an interesting app for creativity, inspiration, and social connection. Using the circuit of culture framework we shall analyze Pinterest in depth, taking a look at how it is produced, consumed, represented, regulated, and its influence on identity formation. I will focus on a particular aspect of Pinterest, the birth and growth of Story Pins. Starting from here, we will go through our way of life asking many questions regarding Pinterest and where it started, its marketing techniques, users, and conditions of the legislation that makes Pinterest exist. I intend to solve this mystery by revealing why it is so influential among the users and how it affects the culture, individuality, and social settings.
Pinterest is an image-based social networking site and the most visually inspiring visual discovery engines out there for users to find and collect ideas on what projects they may undertake or be interested in. In 2010, Pinterest was created by Ben Silbermann, Paul Sciarra and Evan Sharp. Different interests such as cooking, interior designs, style, and tourism for example can be saved under different categories of interest like “ideas’ The work of Pinterest within the circuit of culture is instrumental towards not only the production but also consumption, representation as well as regulation of content and consequently identity formation and social interaction. The story pins addition is one significant aspect on Pinterest which has also helped in making it very engaging.
Pinterest, in the production aspect, involves a group of engineers working round the clock to ensure there are upgrades and new functionalities included in it. Story Pins is an important milestone in the history of Pinterest. Story Pins are an enriched, media-multiformat through which users bring about stimulating as well as engaging material. In this case, a user can move away from the normal static pins and present a string of pictures, clips, and texts that give people a better sense of storytelling from him or her.
To understand the present impact that Pinterest has on society, it is necessary to explore the history and how the web developed. Although such focus needs to be limited to a particular time mark in Pinterest journey like the year it began being operational in 2010. The Rich Pins that were introduced by Pinterest in 2013 was a product produced by a team of developers and designers which allowed individuals pinning of additional data like current pricing and availabilities. The upgrade was made purposely to improve the users’ consumption experience by giving them content that is more enriched, and in-depth. How Pinterest was represented too changed, making it more than just a sight board for visual inspiration. It became a real shop with relevant data for use. The platform’s identity changed as users engaged with these supercharged pins, influencing users on who they think of Pinterest.